The magazine represents teenagers and young adults. It features popular artists known to teenagers to attract that demographic. The $2.99 price point makes it affordable for students and teenagers. Models in the magazine and on the cover are teenagers themselves to help readers relate to them. The cover model looks like a normal teenager to be a role model and not promote unrealistic standards of beauty. Colors, fonts and celebrities featured also aim to attract teenage girls and middle-class readers. Whites are the dominant ethnic group represented due to the friends of the creator.