The target audience for the magazine is males ages 16-27 from Britain who enjoy dance music. The creator focused on this audience when making decisions for the magazine and used a focus group matching this audience to help in the production process. Research on a similar successful magazine called Mixmag found its audience was mostly male in their mid-twenties, which guided the creator's choices for their own magazine's target demographic.

1. Question 4
Who would be the audience for your
media product?

2. My target audience for my magazine is:
• Ages 16-27
• Mainly male
• British
• Into dance music
When making the magazine I tried to keep to the target audience also using my focus
group to help me in making decisions when producing the magazine as they also
fitted the target audience themselves. It was also quite important to me that I fitted
it too as this made it a lot easier and enjoyable making it as something I would buy
and read. Another part which guided me to the right target audience was finding the
audience demographics of the magazine I often modelled my own on (Mixmag), on
their page I found their ratio of people to buy a copy of their product to be almost 3:1
in the males favour and an average age of mid twenties for people who buy the
magazine.