The document discusses how media products represent particular social groups. It provides two examples from the author's preliminary and main tasks. For the preliminary task, the magazine was targeted at college students through the use of a male model holding a basketball and books, and headlines about exams and fashion. For the main music magazine task aimed at teenagers, it used darker colors, a model making a confident pose, and a masthead titled "THE BEAT" to represent the R&B genre and attract teenagers as the target social group.
1. Question 2 - How does
your media product
represent particular
social groups?
2. Through research in my STAs, I found that different
magazines use different sorts of language, colour
schemes etc. In order to attract the correct target
audience/social group and I used these findings in
my preliminary task as well as, my main task.
3. For example, in my preliminary task we made it clear that the
magazine was targeted at college students through the headlines
used and the model. We had a male model who was dressed in a
‘cool’ style, held a basket ball in one hand and books in the other
in order to depict that he is a typical school boy. The headlines
and straplines we used definitely showed that our magazine was
aimed at college students as they were mainly speaking about
revision, exams and fashion tips in order to entice readers as well
as help any struggles that they may have as these headlines
clearly represent the social group and the life of college students.
4. For my main task, my music magazine was based on the genre of RnB
and was aimed at teenagers. To represent my genre, my model wore
much darker colours such as burgundy and black and was posed in a
very confident way with a pout and this may be a look that would
attract teenagers to the magazine and encourage them to buy the
magazine or it may just stand out to them on the shelf. Also, my cover
may easily attract females as they may feel like the models
appearance is similar to theirs luring them to pick up the magazine.
Through my STAs I found that the camera shot of the model was either
a mid shot or a close up therefore, I chose to use a mid-shot in my
magazine. I also found that RnB magazines tend to use darker colours
and the colour scheme that I went with was maroon, black and white
as I felt that these was bold and ‘cool’ colours. Moreover, the
masthead I used on my magazine was ‘THE BEAT’ and this again shouts
RnB to a teen and may stand out to the on the shelf attracting the
correct social group.