The document discusses how continuity was created across products promoting a film by using the same actors, settings, colors, fonts, shots, and production/distribution company logos. Actors were featured in both the trailer and magazine cover to emphasize important roles. Backgrounds in the trailer and magazine reflected the genre. Colors were muted in the trailer and carried over to other products to convey a dark, mysterious tone. The same font was used for the film title in all products to aid recognition. One shot from the trailer was reused on the poster for continuity. Including company logos on the trailer and poster improved opinions of the work.

1. How effective is the combination of
your main product and ancillary
texts?
Ellis Hackett

2. To give our audiences instant recognition we used the same
actors across all of our products, although they cannot be seen
on the poster as we have used silhouettes. We chose one of
the main actors in the trailer to be on our front cover which
emphasises how important his role is in the development of
the film. This creates a continuity across our products so that
they can be recognised as fitting together.
ACTORS

3. SETTING
Across our magazine and in our trailer we tried to use
backgrounds or settings which properly reflected the genre.
The establishing shot in our trailer is of a bleak/grey scene of
flats where the majority of the film would take place and so
we also used the same colourings and a similar city landscape
on our magazine so that it showed how the magazine had
been altered to suit our particular film.

4. COLOUR
On all of the shots in our trailer we added a filter layer so that the
shots were made darker, the colours becoming more dull so that
they all blended together in the shot. We used this across all of
our products, having the majority of the colours being used as
grey, white and black. This helps to emphasise the crime/thriller
aspect of our trailer as it presents our film as altogether being
quite dark and full of mystery, leaving the actors as the only
particularly eye catching figures across the products.

5. FONTS
Across all of our products we used the same font ‘Crimes Times Six’
as it was the font we chose to use for the title of the film. Using the
same font across all three products helps to make our products
successful as a marketing campaign as it can be recognised by
everyone who sees it and will create a general image of the film by
linking all of the information which is being presented across a
variety of products. The only fault that could be found is the use of
different colours for the title, as it may be hard for people to
recognise them as belonging to the same product.

6. SHOTS
We used the same shot in our poster and trailer. We used the last
shot of our group from the end of the trailer for our poster. Even
though we used silhouette’s on our poster it can easily be recognised
as being the same shot from our trailer as it is the only clip in the
trailer where all of the group are standing together in a line. By using
the same shot it helped us to develop an array of skills and because
we were able to use the same image for two products it means that
the key points of our film are addressed: there are five friends
involved in criminal activity, yet there is something more dangerous
that is about to come.

7. PRODUCTION AND DISTRIBUTION
COMPANIES
In order for us to show continuity we used the logos of
our production company and distribution company
(Castle Rock and Warner Bros.) on both our trailer and
poster. These symbols already have instant recognition
by people, and so by including them on two of our
products we are actively improving the opinion of our
work as it is showing our work to be something
worthy of companies with an already good reputation.
It is expected for the companies to be marketed across
a product they have put money towards and so this is
creating a professional look to our work and making
both our poster and our trailer look as it should.