The document discusses how a poster, trailer, and magazine were designed to promote a horror film in an effective and cohesive way. Key elements like a black, white, and red color scheme, the film's title and a recurring quote were used consistently across all three products to create brand recognition. Character faces and eyes were also emphasized in similar ways in the poster and magazine cover to tie the pieces together visually. The combination of repetition of these design elements and imagery helps generate audience intrigue and promotes the film in an integrated marketing strategy.

1. Question 2:
How effective is the
combination of your main
product and ancillary
texts?

2. The Combination
 These are the three products:
Poster
Trailer
Magazine

3. House Style
 We chose to use a house style, meaning that we use a colour
scheme for the three products
 This is one way in which we combined the three things
strongly. The main colours, black and white, are bold
contrasting colours which attract the audiences attention;
there are also traces of the colour red throughout each of
the products which stands out when on the black and
white background. We finely modified the colour red on
each of the products to reflect stereotypical horror films as
the colour red represents blood and gore.
 We have also chosen to use the font used for the title of the
film when mentioning the film on the magazine to show
brand recognition through the three products.

4. Poster
Outlined Eyes
Black, White and
Red colour scheme
Black, White and
Red colour scheme
Title of the filmthe same text as in
the poster and
trailer.
Red Lips
Actors names
promote the film.

5. Magazine Front Cover
Black, White and
Red colour scheme
Looking directly at
the audience.
Black, White and
Red colour scheme
Eyes are
emphasised by the
eyelashes
underlining them.
Title of the filmthe same text as in
the poster and
trailer.
The film reel used
at the bottom is
used consistently
through both the
magazine and the
trailer.

6. “Make friends, make friends…
Never ever break friends”
 This is a quote that we have used in the trailer which
we also used to promote the film on the poster. The
repetition of this quote carries brand recognition. It
also intrigues the audience as to why it is significant
that the quote has been repeated and creates initial
theories about the storyline- encouraging the audience
to watch the film.

7. The Face
 Variations of this face is used
throughout both the ancillary
texts and the main product.
This creates an image in the
audiences mind which they
can relate to when they think
about the film. The vacant
expression on the face leaves
the characterisation open to
the audiences imagination.

8. Summary
 I believe that we have fully capitalised on being able to
use the poster and magazine to advertise our film and
think that all of our products have worked well
collectively and feel that together they would create a
'buzz' for our audience.