The document summarizes the target audience for a proposed K-pop music magazine. Based on survey results, the target audience is mostly female ages 15-19, though most popular is ages 17-19. This age range is more likely to be interested in trendy new music and exploring new trends. They also have disposable income from part-time jobs, making the proposed £1.99 price point affordable. The ideal reader would be interested in creative fields, bright colors and visuals, current trends, and sharing new music discoveries on social media.

1. Question 3
Who would be the audience for
your media product?
Rachael Lau 12.3
Refer back to your research into your target audience. Explain the findings
of the research and show your ideal audience.

2. My target audience
The survey that I conducted has helped me with narrowing down my target audience, by
doing this it would allow me to focus on a specific age group and make the content of my
magazine more suitable for them. From my results, I had concluded that my target
audience would be mostly female, age between 15- 19 years old, even though the survey
has told me that the most popular age range is 17 – 19 years old. This is because I wish to
introduce K pop to a wider range of audience as K pop music does not have an age limit,
everyone from young to old would listen to them. In addition, people of the age 15 – 19
years old are an ideal audience because they would most likely be into trendy music and
would be eager to explore new trends.

3. This age range is also mostly likely in education or working part-time, therefore
the price range is set at a suitable amount which is £1.99. This price is affordable
for many people while being able to save up money to do other things that they
like. This price could make my magazine more successful on the market becuase it
is very cheap compared to most music magazines on the British market.

4. My ideal audience
In conclusion, they would do creative subjects such as media or arts to
pursue innovative jobs in the future therefore, they would like bright
colours and exciting visuals to help them learn about topics they like.
My ideal audience would be up to date with current trends and like to
discover new interests such as k pop because of the unique style of their
music and culture. They would be sociable , fun and active in sharing
music that are up-beat music using active social media such as YouTube or
Facebook. Their hobbies would preferably be listening to music or have a
interest in music/ entertainment industry.
They would be friendly and open-minded about culutural differences and
respect people of different backgrounds, therefore they would not push
their opinions onto others. As for buying media products they would
explore new merchandises that interests them.

5. For example:
Name: Shannon Grocott
Age 17 years old
Nationality: British
Hobbies: reading and socialising,
listening to a variety of music.
Favourite bands: Fall out boy, EXO
and Wonder Girls.
“K pop music is fresh and has a
great rhythm to it, that is why I like
listening to this type of music when
I feel down because it keeps me
motivated everyday.”