The combination of the author's three media products - a poster, magazine cover, and trailer - are effective at promoting a film called "Death Toll" without giving too much of the plot away. Consistency is achieved through using the same main character and props like a knife across all three. Camera shots were chosen deliberately for each format to follow conventions. Only revealing select details in each product piques audience interest and drives them to experience the other media to learn more without spoiling the overall story. Feedback has confirmed the poster and magazine cover successfully balance revealing just enough to intrigue viewers.