The document discusses the design elements used in a movie poster for "The Conjuring" that communicate the film's genre. Very dark colors like greys, blacks and dark reds are used to emphasize the horror/thriller genre. The poster features a screaming face made of multiple photographs, suggesting the film incorporates CCTV or camera footage. Text elements like the tagline and title written in a sharp, pointy font further reinforce that the movie is a horror/thriller intended to provoke fear.

1. The focus point of
the poster is the
female figure sitting
on the chair with the
doll. This is do to
inform the that the
audience that the
film incorporates the
doll in some way.
Very dark colour
pallets such as
greys, blacks and
dark reds are
used to
emphasise
horror/ thriller
genre.
On the poster of
“The Conjuring” the
director of other
famous horror
movies is mentioned.
The title is
created using a
font with pointed
edges to create a
simple yet
menacing look.

2. The screaming face
has connotations of
horror and fear which
shows that this movie
is supposed to be
portrayed as a
thriller/ horror film.
The movie poster
contain the names of
people and
companies that
helped in the making
of the film
The poster includes
the title of the film
bottom in a larger
font which is used
with a contrasting
colour.
This is done to
attract the viewers
attention.
The screaming face
made out of
multiple different
photographs which
suggests that the
story incorporates
cctv or other
cameras in its plot.

3. The scratched filter has
been added to the
poster to show that
distress and violence in
the film.
The tag line used the
poster emphasises the
movies genre and tell
the audience what the
film is about.
The image of a
screaming/ distressed
woman with a tiara
suggests that this movie
is linked with the
horror/thriller genre and
is likely to be set at a
school prom.
The red title connotes
blood and danger
which further enforces
the thriller genre
It is also written in a
sharp pointy font to
emphasise the horror
and simplicity of the
film.
The release date is
important to let the
audience known when
the movie is coming
out and make them
remember the date.