How effective is the combination of your main product and ancillary texts?

1. QUESTION 2 - HOW
EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?

2. IMPORTANCE OF BRAND IDENTITY IN FILM MARKETING
 The visual elements of your brand will allow the
audience to recognise your brand for example features
such as colours, font, logo, design and name.
 In my brand identity research I looked at Scott Pilgrim
vs The World and they established a strong brand
identity through the main character at the centre of
each piece, same genre conventions and elements in
both products and the colour scheme.
• The advantages of having a good brand identity is that the perception of a consumer
towards a brand is in direct relation to the image of the brand. So having a strong brand
image will appeal to your audience. And will make you stand out.
• A good brand image will convey the success of your film and helps your audience remember
who you are which will allow more people to watch the film you are marketing.

3. MAIN PRODUCT
https://www.youtube.com/watch?v=6Ljj2ldySLs

4. ANCILLARY TEXTS – POSTER AND MAGAZINE
COVER

5. VISUAL ELEMENTS
 Colours - Same colour scheme in
both the poster and magazine (Black,
red, and white)
 Characters - Two protagonists at the
centre of both ancillary texts
 Title/Font - The title of the film demonstrated on both texts, more bold and
bigger on the poster than magazine cover but are still the same font.
 Tagline- The tagline is in both the texts underneath the title.
 Graphics – In both texts, the bad character is darker and the good character is
brighter.

6. DO EACH OF YOUR PRODUCTS SUGGEST THE
SAME GENRE?
 All products suggests the same genre through
firstly the same colours. For example crime
dramas usually use the colours red, black and
white in their posters, such as the film like The
Departed, Pulp Fiction and Reservoir Dogs which I
researched.
 Also, the images of the characters suggest a sense
of rivalry and violence which are conventions on
our films genre.
• The title and tagline are both showed in the ancillary texts as well as the end
of the teaser trailer and suggests the genre could be crime as ‘Reprisal’ and
‘Sometimes justice ain’t clean’ hints that something illegal could be
happening. The teaser trailer also links to the poster and magazine cover as
conventions of our genre is portrayed throughout, for example, weapons
(guns, knives), alcohol, illegal substances and robbery as researched.

7. DO EACH OF YOUR PRODUCTS SUGGEST THE SAME
NARRATIVE THEMES?
 I believe all of my three promotional products
suggested the narrative for the following reasons:
• Characters
• Title/Tagline
• Police tape and setting
• During my research I found out that teaser trailers and posters don’t
tend to give away much of the narrative and use enigma to lure the
audience into knowing more and watching the film through their
promotional packages. So what we did was try to make the audience
familiar with our brand without giving too much of the films content and
narrative away.

8. DO EACH OF YOUR PRODUCTS REPRESENT
CHARACTERS?
 I believe all our three promotional products
represent the two protagonists as they are
positioned at the centre of both the poster and
magazine cover as well as featuring frequently in the
teaser trailer. For example, in our poster they are
face to face and in the magazine cover they are
together with half of their faces. This shows the link
with both products that they have some sort of
conflict or rivalry.
• Moreover, for the audience to identify our brand we used the same black
and white theme for our characters in both the products which gave us
some brand identity. Also, we used the black and white to suggest the
darker coloured character to be the more evil one and the villain compared
to the lighter coloured character suggesting him to be the hero and the
good guy.

9. DO EACH OF YOUR THREE PRODUCTS CLEARLY 'SPEAK'
TO AND APPEAL TO THE SAME TARGET AUDIENCE?
 Our target audience:
Male, 15 - 35
• The two protagonists in our film which feature in all of our three
promotional products are both aged in our target audience age as well as
them both being male which is our target audience gender. This allows our
target audience to relate to both of these charters. Also, as researched I
found out that males tend to watch crime films more than females. So
suggesting our genre through our promotional package will allow us to
reach out to our target audience of males