The document outlines the interconnectedness of marketing materials for the film 'The Heist,' including a production company logo, trailer stills, and a responsive website design. Key elements such as the protagonist’s image, color schemes reflecting the neo-noir genre, and promotional social media links are emphasized to create a cohesive branding strategy. The use of thematic colors like blue and red in visuals connects different platforms and enhances audience engagement.

1. Ellen Kenrick
COMBINATIONS

2. PRODUCTION COMPANY
As a group we had to ensure that all our products related, as they are all
promoting the film that we have created “The Heist”. Therefore we had to
connect them in various ways, beginning with the identification of the
production company that we created. Here are the screenshots of the
production company logo, from the trailer (left) and the website (right)
which shows the audience the connection, as they are by this company who
may be well known and easily recognizable for the audience.

3. MOVIE STILLS
Another important aspect that linked between our trailer and our website was the
movie stills in the gallery and the shots in the trailer. To give the audience a real feel for
the film on the website, I decided that it was vital to include actual stills from the
trailer in the gallery. As our filming was very good quality it meant that the
photographer were also as good, giving the audience a positive concept of the high
standards of the trailer.

4. SPLASH PAGE
In the website, I have taken a clip of the trailer after post-production and used it as our
splash page, to introduce a motion clip and make the website much more advanced and
technical. It is really affective and combines the visual aspect of a film with the website,
which without it would be much more basic. It also links us with the character of Dom
as the clip makes the audience uneasy and they begin to question why he is running
and what he is running from, intriguing them and encouraging them to see the film.
This is why we decided to use this clip for the ‘splash’ page.

5. MAIN CHARACTER
Another major combination found in our magazine, trailer and website is the male
protagonist of our film. He is essentially the main character who’s story we follow and who
leads us through the plot. We photographed him for the main shot of the magazine and the
website as he is the character that the audience will get to know most and so it’s vital for
them to be able to identify him. This also means that for the magazine, the audience will be
able to immediately identify him, as the picture is something they will look at before any text.

6. EDITING
One evident theme that is seen throughout our three products is the colour
correction/colour pallet that is used. For the website I used a cooling photo filter to add
the blue tone to the image, and in the trailer we used the colour correction to add a blue
filter. This inspiration was taken from the ‘Brick’ film, which was a main inspiration for
our film and trailer. The blue hue also aids the emphasis on the neo noir genre as this is
something seen in some neo noir films including ‘Brick’

7. SOCIAL MEDIA
The use of social media in the modern day is essential and for our website it will be used for
promotional purposes as social network can aid the popularity of the film, allow people the
voice their opinions easily and share content with others. In our magazine, we have included
a link to the Empire website where they can find information on the magazine and other
films that Empire have presented; on the trailer there is a link to the heist website, so the
audience can link straight to the website for more information on ‘The Heist’.

8. RED LINK
Red in a recurring theme
between the three
products which is another
connection. The red text
in the magazine links
with the text in the
website and the images all
have red in.
The use of the red is
important as it really stands
out and emphasizes parts of
the product that are
important, such as the lip
stick which conveys the
character of the femme fatale.