The document discusses how the creator developed ancillary products including a magazine cover and poster to promote their horror film titled "SNAPPED". These ancillary products were designed to have a consistent style and theme that tied them together with the film's trailer. Specifically, the images, fonts, mise-en-scene, and colors used were all designed to be low-key, dark, and focus on the film's victim to create a cohesive brand identity across the different promotional materials. The goal was to appeal to the target horror genre audience and effectively sell the film by linking all the promotional products together through their shared visual elements and themes.

1. QUESTION TWO
How effective is the
combination of your
main product and
ancillary products?

5. We created our trailer following key conventions of
the horror genre to make sure it appealed to our
target the correct audience. I also did this by
creating two ancillary products as a promotional
package to help sell the film. These included a
Magazine Cover and Poster. Both of these tied
together with the theme of the film to reflect it
appropriately. I did this by creating a house style
which created a parallel link to each product to one
another

6. IMAGES
• All of the images used in my three products link together to form this brand identity.
• The images used all have very low key lighting to cast shadows and make the images
dark. This is consistent throughout both the trailer and ancillary products to emphasise
the fear factor.
• The images are all very similar using a similar style to one another. The image features
the victim who is a teenage female who has been trapped and isolated from society
with tape across her mouth to keep her quiet. This image is a powerful image which
provokes sympathy with this character hence why I used it as the face for our film as
just looking at the images we do not know the story as to how she ended up like this
making the audience want to watch the film to discover this information.
• The use of this image links both the Magazine Cover, Poster and Trailer together as they
all feature this style of image and this scene linking all products together promoting the
film.

7. FONT
• In the three products I created the fonts all vary to keep the audiences
attention as using one font becomes boring after using it for a while
and you risk loosing the audiences attention.
• However the range of fonts also had to be conventional to the genre
and help reflect the brand identity of the film fitting in with the horror
genre.
• On the Poster for SNAPPED I used a very ghostly font which stood out
from the darkened background as it was in bold white which I used
throughout the whole project as firstly it was conventional to the
horror genre to use a mix of black red and white to represent life,
death and the red suggesting blood. Secondly I think the white is clear
to read and links the products together well following a house style in
turn fitting the brand identity for SNAPPED.
• On the Magazine Cover advertising SNAPPED I again used a variety of
fonts to make each individual section of text stand out again using the
Black, Red and White to link the products together.

8. MISE-EN-SCENE
Mise-ene-scene plays a massive role in
ensuring that the products link together as if
the mise-en-scene was not the same in each
product they would not be consistent and
would not be effective in selling the film. We
used a range of props to help us in achieving
this such as the gaffa tape which is the most
frequent prop used in the images used along
with the costume of the victim which is the
same in the Promotional Products as to that in
the trailer. We also used other props such as
the car to show the antagonist watching the
victim. The candle works as giving off a very
small amount of artificial light amongst the
darkness helping to keep the antagonists
identity hidden working alongside the
costume of the black hooded coat to hide this
character appearance.

9. COLOUR
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The colours used to create SNAPPEDS brand identity consist of three simple and
conventional colours. These being Black, Red and White as they all contrast well together
with black commonly being the background colours as it connotes shadows and mystery
along with hiding the identity of characters in its depth. The red and white act as lighter
colours to stand out amongst the black. Red represents danger and connotes the idea of
blood which in turn represents the downfall and disequilibrium seen in the film linking the
promotional products to the trailer.