The document analyzes the effectiveness of combining the main products and ancillary texts in a marketing package for a film called "New Boy". It describes how each product - the poster, magazine cover, and teaser trailer - conveys key information about the film in a consistent manner through similar design elements, color schemes, fonts, and portrayal of characters and genre. These linking elements across the different media help create a cohesive brand identity and marketing strategy to promote the film.

1. QUESTION TWO:
HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCTS AND ANCILLARY
TEXTS?
BY DIOR-JADE LEWIS

2. FINAL PRINT MEDIA
POSTER
The title of the film is clearly visible
here, centrally positioned at the top
of the poster to display to the
audience.
The reviews on the poster connote to
possible actors and print media that
our target audience are likely to read
or watch.
The actors, clearly
visible beneath, have
been written following
the conventions of a
normal film poster.
The billing bloc here seen
has been added to display
various peoples contribution
to the film itself.
It was appropriate to have
these social media sites on
our poster so that our target
audience was able to keep
up to date with aspects of the
film. Also these are form of
media that they would be
interested in and reading.

3. FINAL PRINT MEDIA
POSTER
The tagline is then positioned
directly beneath this to indicate
a possible plot to the film, and
represent the storyline.
The main character has been
superimposed in front of the
other characters to signify his
importance, if the consumers
look closely the colour of
their eyes represent each
character.
We thought that ‘15’ was
an appropriate certificate
rating due to the moderate
horror and gore in the
film, this age also fits in
with out target audience of
15-25.
A release date creates a buzz
around the film and is usually
centrally positioned beneath
the other layers of the poster.

4. LINKING OUR MARKETING PACKAGE TO SIMILAR FILMS
TORMETED & NEW BOY POSTERS
Both titles are centrally
positioned on the top of the
poster, displaying to the
audience the name of the film.
The billing bloc’s and release
dates as well as any follow up
social media sites are displayed
on the bottom of both posters
showing that conventions are
very similar throughout all
aspects of the posters.
The colour schemes are similar with ‘black’ being a
dominant colour on both posters, this colour connotes
to death, darkness and enviably the horror genre of
which they both are.
Taglines are present on
both, following the same
conventions of giving aspects
of the story line away.
All characters are also
showcased on the
poster, showing a link
between the two.

5. FINAL PRINT MEDIA
MAGAZINE COVER
The black and white/ simplistic theme
has also been shown in this magazine
cover, similar to the poster. Further
intensifying the brand identity with
similar colour schemes.
One of the main characters here
seen was also featured in the
poster, here we begin to seen
synergy between products and a
brand identity beginning to come
about.
My ‘artist’s’ signature is also visible to fit in with the
normal conventions of a LWL issue. The reason we
chose LWL as we thought it would fit in with what
our target audience reads.

6. FINAL PRINT MEDIA
MAGAZINE COVER
As seen in the poster, the
main character who was
superimposed had red
eyes, this has begun to
show continuity between
products, and denote his
importance in the film.
The magazine masthead has been centrally
superimposed on top of the characters
head, this follows the same conventions of a
normal little white lies issue.
The barcode and prices have also been
placed upon the white circle to fit in with the
conventions of your average little white lies
magazine.
The artistic theme of ‘sketch’ like style has also
been enhanced especially for this magazine cover
so that it fits in with the usual conventions of an
‘arty’ little white lies issue. Also by writing ‘New
Boy’ issue it is also denoting to the audience the
film title as usual conventions such as buzzwords
are not seen.

7. FINAL TEASER TRAILER
The ident that we created
fits in with the ‘arty’ theme
we created for the
magazine cover, further
synergizing our marketing
package for ‘New Boy’.
The genre now should be obvious from previous
print media released due to the black and red
prevalent throughout, connoting to darkness and
blood. However we see here a further insight into
the plot with characters dying in time with the
soundtrack heard on the teaser.
Now that the horror genre has now been
established, we begin to see props signifying who the
killer is, and by linking the poster and magazine with a
character with red eyes the audience will have a relative
idea of who it is. We have also added the grayscale
effect onto all clips to desaturated the temperature so
that the ‘cold’ horror mis en scene is created.
Due to audience
feedback we have kept
the ‘strobe’ effect on
the ‘attack’
sequence, which
further displays our
editing skills and
challenges the normal
conventions of a horror
film.
These characters here seen are
also visible on the poster, this
also denotes to the audience
that they are present within the
film. Their age range of 17-19
also fits in with our target
audience age range which will
help establish the market that
we hope to attract.
The tagline has been used here with the same
font as displayed upon the poster. The case is
similar for the title of the film displayed on the
last screenshot. This also links the different
elements of the marketing package. The black
and white ‘simplistic’ theme is also here seen
like on the poster, further synergizing our
pieces.

8. LINKING OUR MARKETING PACKAGE TO SIMILAR FILMS
TORMENTED & NEW BOY TRAILERS
Both films start with their indents present so that the viewers are aware of the production
companies, which may attract audiences who already have a fan base with previous films that have
been distributed.

9. LINKING OUR MARKETING PACKAGE TO SIMILAR FILMS
TORMENTED & NEW BOY TRAILERS
The killers are here seen both standing in corridors wearing similar outfits, both shots have been edited in
terms of their lighting, to exaggerate the ‘horror’ genre and ‘cold’ mis en scene throughout the films.
However here we can see some differences between
the two, instead of having the film title and release
date at the end of the trailer, the distribution team for
‘tormented’ have layered them throughout all clips.

10. SUMMARY
I believe, that throughout our marketing package we have
been able to effectively combine all three main products
through linking various conventions throughout including:
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COLOUR SCHEMES: mainly red, black and white throughout all products and ancillary
texts. Creating synergy between products.
GENRE PORTAYAL: black and red connotations to blood and horror, as well as shots of
‘knife props’ and chase sequences in the teaser trailer.
MIS EN SCENE: sartorial codes such as the school uniform denote a location for the
film, also technical codes such as lighting and special effects such as the strobe in the
teaser all connote to the typical conventions of a horror.
FONT STYLE: The fonts displayed are all of a similar, gothic, horror style and have the
same fonts on both the poster and credits on the teaser trailer again linking them
together.
CHARACTER PORTRAYAL: All characters displayed on the poster are seen in the teaser
and the magazine cover highlights the significant characters in the film in an arty style
that we hope will attract our ideal target audience.