1. 2.How effective is the combination of your main product and ancillary texts?
EVALUATION

2. SYNERGY
• Synergy basically means the whole I greater than the sum of its
parts. It is a strategy of combining and joining together directly
related areas of entertainment. I have used ancillary texts and
synergy in my main product by forging together all components
of my work into one area of entertainment (My Film). I have
done this because it is better to have one whole advertisement,
rather than loads of singular advertisments that are hard to keep
track of.

4. • The advertising production for harry potter uses synergy as it
helps advertise and sell the product. By looking at the tree items
of advertisement shown in the slides before, you can see they
all have common features. An example of this would be the font
used on the title, as it is the same in all 3. This technique is
used in order to create a universal recognition for the film and
enable people to relate to every form of advertisement. If the
fonts and themes were different then the audience would
become confused as to which film is being advertised.

5. HOW HAVE I CREATED SYNERGY?
• I have created between my ancillary texts and trailer in
many different ways. For example font used, character
shots, color scheme and persuasive writing. I will go on
to explain these now.

6. CHARACTERS
• In my main products I made sure that I only exposed the
audience to two main characters. I have done this in order to
minimize the amount of changes from every production.
Reducing the changes means the film will become more
recognizable to the audience. This then in turn prevents them
from being confused at to which film is being advertised.
Another reason I have done this is to increase the chances of
the audience creating a relationship to the character and
increasing the chances of them going to watch the film.

10. • In all 3 productions of this character is shown. This lets the audience know
that this character will be significant in the film. The fact he is seen with a
cigar in both posters emphasizes the danger and evilness of the character.
Adding props to the character and making him seem this way will
automatically tell the audience that he is the evil guy. I feel my main product
and ancillary texts are effective in this way as they let the audience have a
relationship with the character and enable them to make pre-judgments as to
what they thing his role will be in the film. This then persuades the audience
to go and watch the film in order to know what the film is about.

11. FONT
• After researching into many different fonts, and which ones were most in
trend, I obtained an idea of what font works well with different themes. In my
production I used times new roman as my main font to create my title for my
film in. Times new roman looks authentic and classy, which I think represents
the gangster theme well. I also capitalized all of the letters in order to make
the words more straight and aligned. I did this in order to create a higher
aesthetic appeal of the poster and it works with the theme and genre of the
film. By using this font in all productions meant that it became recognizable
to the viewer. I conducted a poll with in my class asking whether they thought
using the same font in all productions raises the effectiveness of the
advertisement as a group of products. This question was asked to 15 people
with in my class and 90% said yes.

13. IF I WERE TO DO THE PRODUCTIONS AGAIN
• If I was to do my production and ancillary texts again I would consider researching and
trying out creating my own different font maybe with in adobe illustrator, as this would be
unique and original. Making my own unique font would mean it would be recognised more
easily and it could also furthermore be used by other people. This is a very effective
advertisment techniqu and has been used in things such as Star Wars.

14. COLOR
• The choice of color is an essential aspect in all 3 productions because it is
one of the key links the audience can make between them. When making
and designing my productions I decided to use the color scheme of red,
white and black. I chose these colors because, with in gangster films black
and whites are extremely popular as it is associated with film noir. The colors
are meaningful to the audience and make them express certain feelings.
According to stereotypes with in the thriller genre red represents blood,
danger, violence etc. These feelings allow the viewer to make prejudgments
about the film and the characters. These colored are also continued with in
the title headings in the trailer. r

15. FEEDBACK FROM MY TARGET AUDIENCE
• “after watching and viewing all three productions I felt a sense of crisis and danger. This
was because of the bright reds shown with in the poster, as they’re eye catching and
prominent. The color scheme I saw began to make me think about what the film could
possibly be about, and made me want to watch it more. I believe the trailer and its
ancillary texts are very useful in representing what the film is about.
• This quote was helpful in showing me that I had correctly combined all three productions
through the use of my ancillary texts.

16. LIGHTING
• The lighting with in my poster is quite dark and dreary, similarly with my
trailer. I have used dark colors in order to furthermore incorporate the idea of
danger into the audiences minds. Also on my magazine front cover, I used
bright colors with dark shadows behind as, it shows a mug shot of the
character and I wanted it to be detailed and expressionless. Lighting is
important in order to make the film seem either happy, scary, or thrilling. Too
much darkness with in a trailer or poster would suggest the film may be a
horror.

17. ACTORS NAMES
• In both versions of my poster I have mentioned the main popular actors starring in my
film. I added this feature into my poster as I found out my target audience are more
inclined to watch it if they know there is popular actors that have before created other
good movies, in it. Placing the actors names on there can intrege people outside of your
target audience as they might have liked the actor from a previous film that might not
have been the same genre as the film you have made.

18. OVERALL VIEW
• Overall I believe that my poster, trailer and magazine front cover
all work well and are effective in gathering the audiences
attention and getting the to come and watch the film. I think all
the ancillary texts with in my production work well, and the
audience feedback also helps me to gain a understanding over
what is good and bad.