The document discusses how continuity was created across products promoting a film by using the same actors, settings, colors, fonts, shots, and production/distribution company logos. Actors were featured in both the trailer and magazine cover to emphasize important roles. Backgrounds in the trailer and magazine reflected the genre. Colors were muted in the trailer and carried over to other products to convey a dark, mysterious tone. The same font was used for the film title in all products to aid recognition. One shot from the trailer was reused on the poster. Including the logos of the production and distribution companies on the trailer and poster improved opinions of the work.