This document discusses how the media product utilizes and challenges horror genre conventions. It analyzes existing horror works to understand codes and conventions to use in its advanced portfolio. The teaser trailer follows conventions like fast pacing and glimpses of the narrative but challenges expectations by not revealing the antagonist. The magazine and poster styles are cohesive but put a unique triangular logo spin and feature an Asian female lead with a doll in the window linking to the film's narrative.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. From analysing existing products within horror,
we were able to deconstruct the codes and
conventions of the genre to utilise them when
creating our advanced portfolio. Our media
product includes many different conventions
that we followed but also challenged in order to
create our own unique selling point (USP).

3. For our teaser trailer, we followed specific conventions such as
the use of fast paced editing to create suspense and show
certain shots of the film to appeal and anchor our target
audience by revealing a glimpse of the narrative. Existing trailers
such as Insidious, Sinister and The Conjuring exerted the most
influence of our product by acknowledging dark lightning and
de-saturated colour palette to keep things obscure and allowing
the audience to use their creative imagination. Our narrative
enigma links to The Conjuring as our teaser trailer was a sequel
to the franchise. However, our trailer was challenged as in most
horrors, they reveal the demon but we chose to not reveal the
antagonist.
https://www.youtube.com/watch?v=roJDy5n7Hkk
Trailer Development

4. Magazine development
We followed a house style throughout the trailer, the magazine
and the film poster so it is easily identifiable by the audience. For
example, we used the same conventions shown in ‘Little White
Lies’ including a graphic main focal point with a distinctive logo
and barely any sell lines. We followed this with a close up shot of
our antagonist but developed this by altering the circle logo to a
triangular shape in order to act as our USP.
Unique Logo
One main focal
image
No sell lines
Graphic styled
format

5. Poster Development
For our poster, our main influence came from ‘The house at the
end of the street’ which gave us a layout of how we would want
ours. i.e. close up shot to emphasise the facial expressions with
the haunted house behind. However, we challenged this by using
a female from an Asian background and to link it to our film, we
included the doll in one of the windows to reinforce the name of
our film, thus linking back to the narrative.
We followed the
main generic
conventions such as
dark lighting,
worried facial
expression and close
up shots to anchor
our genre.