This document discusses Martha Davis' use of new media technology throughout the construction, research, planning, and evaluation stages of a media project. Some of the key technologies used include Google for initial research, Blogger for recording work, YouTube to analyze examples, Photoshop and Premiere for construction, Keynote and Prezi for evaluations, and SoundCloud to host audio recordings. New media was crucial for inspiration, development, and sharing of the final work.

1. HOW HAVE YOU USED NEW MEDIA TECHNOLOGY
IN THE CONSTRUCTION AND RESEARCH AND
PLANNING AND EVALUATION STAGES?
MARTHA DAVIS - EVALUATION QUESTION 4

2. NEW MEDIA TECHNOLOGY…
• New media technology is very important in any process when making and
producing a media product.
• Definition: “Most technologies described as "new media" are digital, often
having characteristics of being manipulated, networkable, dense,
compressible, and interactive. In that sense, new media refers to on-
demand access to content anytime, anywhere, on any digital device, as
well as interactive user feedback, and creative participation.” (Reference -
Wikipedia)
• We have used new media for specifically this reason, to research, plan,
inspire and develop.

3. RESEARCH AND PLANNING
• At the beginning of our research and planning We used Google to
access key information like example/ real media products and
background information in the thriller/mystery genre.
• We have utilised the blogging site Blogger throughout the research
and planning and production processes to record and store our
media work.
• Youtube was used extensively at the beginning to watch real media
products to base essays on.

4. CONSTRUCTION
• Throughout the construction process we used
photoshop elements to make the magazine and
poster.
• We also used Adobe Premier to create the film
trailer, adding special effects, music, transitions and
images.
• mp3 converter

5. ADOBE PHOTOSHOP
• Using the brightness and
contrast tool and the lass
tool.

6. ADOBE PHOTOSHOP
• Using the timeline and scene line, the
transitions effect and the export tool.

7. EVALUATION STAGES
• In the evaluation stages of the coursework I used a mixture of conventional presentation software like
Keynote (powerpoint for Mac) and then more adventurous illustrative software like Emaze.
• Firstly for question 1 I recorded myself speaking about the ways in which our products used and
challenged media conventions. I then put this onto a online music and recording site called Soundcloud.
As well as this site being used for music streaming but also for recording and storing sound bites.
• For question 2 I explored the effectiveness of our three products together on the online presentation site
Prezi. I created an account and used the in-site features like image insertion to make it creative.
• Next I talked about what I’d learned from our audience feedback for question 3 by using online creative
site Emaze. Again I created an account and imputed my own ideas and photos to make it my own.
• Finally, I created this presentation on new media technology and how I have used it throughout the
production of our products on this program, Keynote. It is the mac equivalent of Powerpoint and used my
media skills to export this document into Slideshare to upload to our coursework blog.

8. EVALUATION STAGES
• I used Easy Audio Recorder Lite in the evaluation stages to
record voice recordings onto my computer. Reading off a script
that I had written I Recorded myself talking about the
development and usage of conventions in all three of our
media products. The recording software was downloaded form
the app store to my computer and was very easy and straight
forward to use. I simply clicked the red circle in the middle and
read off my pre-prepared script. I then saved these fils to my
computer and uploaded them to soundcloud.
• I used Soundcloud in the evaluation stages to upload the
content I had recorded on my computer to the internet so it
could be put on our blog. Soundcloud is an online site where
multiple people can view your recordings. Mostly it is used for
music recording, marketing and promotion but in this case it
provided an easy site for me to use and upload my evaluation
of out media package.