The document analyzes the design choices for a Digipak album cover. Fairy lights were used on the cover to link to lighting in the music video and represent the artist's identity. Throughout the Digipak, the same font "Firenze SF" was used for continuity and because it represents the artist's playful side. The main cover image frames the artist looking away to portray maturity but smiling to show her happy personality, linking to the video. Color schemes and outfit choices also link the Digipak to the video to strengthen the artist's identity.

1. Digipak Analysis
Ellie Addison

2. The out of focus lighting effect was used to add texture to the Digipak but also to
provide subtle links to the music video. Within the video there is the use of fairy
lights and we decided to use these on the cover, almost acting as a feature of our
artist’s identity.
Throughout the Digipak,
we chose to use the font
“Firenze SF”. We felt this
would be appropriate as
the font is clear for the
audience to read but also
has a softer edge which
we feel represents our
artist’s more playful side
which is portrayed in the
video. By using the same
font, we created continuity
throughout the album
which would be
recognisable for our
audience.
We used a black border to frame the album
to enhance our artist and draw audience
attention towards the centre frame.
For our main image, we chose to
frame our artist in the centre-third of
the frame as we felt it drew the
audiences’ attention in. We
constructed the image with our artist
in this particular pose because we
feel it represents her identity. By
having her looking away, it portrays
her more mature side as displayed in
the video when she splits with her
boyfriend. However her slight smile
reveals her happy, go-lucky
personality which is portrayed in the
video when she is with her friends.
We also chose to use the same
colour font – “crimson”. We felt
this worked well as a colour
scheme as it provided links
between the Digipak and video as
in the video and the album cover,
our artist is wearing a similar
coloured top.

3. This frame is the inside
cover for our Digipak.
We decided we wanted
to have a longer shot of
our artist for the
audience. We chose to
frame this shot
differently from the
front cover for shot
variety and so decided
to place our artist
predominantly in the left
and centre frame.
The repetition of the
black border to frame
our artist and also add
continuity throughout
the Digipak.
We chose our artist’s outfit
based upon what was worn in
the video as we feel by our
artist wearing the same outfit,
her identity is strengthened for
the target audience and it
would be easier for her to be
recognised. The use of the
window seat was also one that
was included in the video and
we felt it was important to use
this again for continuity
purposes and we also liked
how the seat framed our artist.
Repetition of the out of focus light effect. We created this on Photoshop by taking pictures of the
lights, deliberately out of focus and then lowering their opacity to layer them on top of the image.
We also layered these around our artist to add emphasis to her features.

4. The I and G within the
pane which also feature
on the front pane, are
the only letters where
the font is differently.
We decided we wanted
our artist’s initials to
have more of a flow to
them, which would
almost create a logo, as
evident on this pane. We
felt that having the two
initials in a different,
more stand-out font
would allow the
audience to recognise
this as being associated
with our artist. Thus, the
I and G would act as a
representative logo for
Isabella – Grace.
This frame is the CD holder. We wanted to keep it
relatively plain but also have small links to our
artist’s identity.
Continuation of the light
effect. We chose to
increase the number of
lights on this pane as
there is a relatively plain
background in which the
lights would not detract
from.
We chose to frame our
CD holder in a crimson
border (the same as
used previously) We felt
that by it framing our
artist’s initials, it would
draw attention towards
this.
Repetition of Firenze SF font as portrayed by “Don’t
Stop.” We felt this is clear and balances well with the
fluidity of Isabella’s initials, above.

5. For the track list, we
continued to use the
font Firenze SF in
crimson. We wanted to
keep the back cover also
simple as throughout
the Digipak we were
aiming to create a sense
of simplicity which
represents our artist’s
laid-back, musicorientated nature but
also make sure she was
not under-represented.
We chose to frame the
track list in the centre
third to draw audience
attention.
We chose to include a barcode, record label and copyright as
these as typical conventions of a Digipak. Thus, this added an
element of professionalism to our Digipak.
Through research of
similar artists (e.g.
Gabrielle Aplin, Ellie
Goulding) we found that
the majority of their
albums featured
approximately 10-11
songs. Thus this affected
our decision to choose
ten songs which was
therefore typical of our
genre.
Continuation of the light effect.
We decided to increase their
opacity in this frame, thus the
lights are perhaps harsher. We
felt this subtle change was
appropriate as it helped to
balance the text and is visually
engaging for the audience.