The document discusses design considerations for a digipak packaging format for a music release. It covers inspiration from similar artists' designs which use techniques like double exposure photography, banners covering the eyes in portraits, and handwritten-style fonts. Font possibilities are presented that reference the genre. Research is presented on conventions for advertising posters, including simple imagery focusing on the artist's name and release details. Inspiration is drawn from advertisements using techniques like white overlays and barren tree canopy photography. The importance of clearly displaying the artist, album and release date using simple language is also covered.

1. Digipak - Format
CD Case Format:
To have a 4 panel case; a traditional styled
concept, of a 4-sided cardboard style case.
This makes the product a slimmer version of
normal ideas. The alternative style making the
product stand out.
As my audience may be people who often
purchase CDs; using this format of packaging
makes the product much more appealing and
easier to keep and store.
‘Extras’ Included:
The audience can receive ‘extras’ from this idea I
offer, I was thinking to include some of the lyrics of
the track on the packaging.
Also, the names of other tracks on the ‘Roots EP’
being included with this product; therefore
including them on the design.

2. Digipak - Similar Artist’s Designs
These front panels of the digipak show the
simpleness of a good design. Using colour
grading and different effects to enhance the
image. Connoting the honest voice of the album,
linking the genre. Appealing as the individual
may be recognisable to the audience.
Ensuring that the back panel of the digipak is presentable, as
it along with the first panel are what will convince someone to
buy it. The design must be easy to read. Suitability to the
genre with fonts and the displayed image; referencing nature
like the production. Appealing to the audience if they know
the music video, but connoting the lyrics of the track.
Michael Jackson’s front panel uses double exposure
with the layer contrast of his silhouette; the style
resembles that of a bold image, appealing to the
audience with the bright colours and iconic image.
Troye Sivan’s album covers consist of his eyes not
being seen in the image, covered by a banner or
petals, which reveal the name of tracks. The arty-stye
appeals to his audience and genre.

3. Digipak - Inspiration
Double Exposure Photography:
The use of double exposure photography is
something that has inspired my ideas for my
digipak. Having this layered effect to the
digipak adds a sense of complexity with the
layers and density on the image. This will be a
challenge to myself with the editing skills used
to make the image look pleasing to the eye
and professional.
Banner Across Eyes:
Numerous artists have used this format in
which a headshot of the performer is edited
so that their face, specifically eyes, is covered
by their album title. This is something I want to
explore when designing as I like the artistic
nature which connotes professionalism with
their music. The fact they want the music to
speak for itself rather than themselves. But a
loyal audience would still recognise the
performer from the shot.

4. Font Possibilities:
Roots Roots Roots
Font = Bakery.
This font seems
suitable in reference to
the genre, the style
connotes the originality
and alternativeness of
the genre.
Font = SignPainter.
Sophisticated
hand-written style;
connotes
professionalism
with the album.
Font = Luna.
This font may appeal to
the young audience, easy
to read and has a unique
style. Representing the
artist as individualistic.
Other Artists’ Fonts:
These fonts are from other CD covers of similar artists in the
genre shared by my own artist. There seems to be the correlation
of basic and easily readable fonts which seem hand-written. This
style of font which seems original is something I am taking into
account when designing and choosing my own ideas.
The contrasting colour of fonts to stand out from the background
is also something I’ve chosen to take inspiration from.

5. Advert - Research into Conventions
The image and poster composition need to be easy to understand and
immediately engaging to the audience.
These poster adverts for other artists reflect
rather simple imagery. Clear exposure of
the artists’ name; they’re the biggest piece
of text; bold and eye-catching standing out.
The images of individual’s faces with the
strong title is common for this genre.
Having more detailed information in a
smaller font. Simple backgrounds which
aren’t too overly complex.

6. Advert - Inspiration
White Overlay Drawing:
These images are recognisably from Disclosure
and are the inspiration behind one of
my ideas. I also want to have this
sharp and definite bold white layer on
top of the original image. This connotes a hand-drawn
and original portrayal; similar to the characteristics of
my genre. Appealing specifically to that audience and
working with conventions they may identify with.
Barren Tree Canopy Photography:
Inter-crown Spacing is a phenomenon observed in some tree species, wherein the
crowns of stocked trees do not touch each other, forming a canopy with channel like
gaps. Creating these images where the trees form patterns which I am planning to
use as a background image as well as the bottom layer to double exposure.
Connoting the imagery of nature which is something featured in my production also.

7. Advert - Language and Phrasing
Often, the advertisement posters for artists EP or
album release consist of the most valuable
information being easily readable and simple to
understand. Including; artist name, album name
and release date. All the relevant information
necessary is displayed clearly with simple
language which is simply phrased.
Some of the advertising posters were much more
vague, the artists often being more well-known.
Sometime with just the title of the album. Or in the
case of Adele; ‘Coming Soon.’ For the audience,
building awareness and the ‘hype’ of waiting for
the album, growing excitement.
Other album covers are more detailed with the imagery
portrayed, the font tying into the composition of the image.
This packaging remains to include the artists’ name and the
date of the album release. The basically displayed
information provides a simply understandable album cover.