The document discusses the design choices made for the media products promoting a musician named Frank Hamilton. White and red were used to create a calm yet identifiable image. A simple font called "Pristina" was selected for the magazine ad, digipack, and CD to recognize Frank Hamilton. Close-ups of the artist Ian wearing a red tie were featured in the music video to portray a friendly teenage image. Different camera angles of Ian lip syncing were used to reflect the performance nature of the video without becoming boring. Images of sunlight, love hearts, and two figures alone in a room were intended to establish a theme of love for the song's interpretation. The digipack and magazine ad layouts were kept simple to complement

1. Creative Evaluation

2. 2. How effective is the combination of your main product and ancillary texts?

3. House Colours In order to create a calm and laid back image that reflects the acoustic genre and mood of our artist, colour was very important as we wanted all three of our products to appear warm yet simple. All three of these products include a large quantity of white, something we both feel is calming and simple. They all use the colour red, within the tie and the shoelaces so that the audience can establish the artist’s identity, something I believe is very important. Red is also a colour that signifies love, so this played a major role within our video.

4. Typography The font we chose to use is called ‘Pristina’, a font we feel is elegant, simplistic yet not too feminine for a male artist but would still appeal to females. The typography can be seen on our magazine advert, our Digipack and the CD that goes inside our Digipak. The typography is the same through all the media products as it enables the audience to recognise who ‘Frank Hamilton’ is and would be able to distinguish who he is by looking at the font alone. I really like this font we have chosen to use for our media products, I believe it has elegance and simplicity that reflects our artist well.

5. Image Motifs We have used several close ups of Ian within our music video wearing a red tie. We chose to place him in the tie in order to give the artist a respectable image, making him appeal like a friendly, teenage boy. The continuous use of close ups also shows his emotion more clearly and shows him more clearly as an artist when he is lip syncing. By using a combination of these two, we have generated an image motif making our artist noticeable and well recognised.

6. Genre Characteristics In order to create our performance based aspect of the video, we have used vast amounts of close ups from different angles of Ian lip syncing in order to reflect the performance based nature of a large proportion of the video. I believe this works well and does not get boring as myself and Ian filmed him lip syncing the whole song from 4 different angles and use each of them throughout our music video.

7. Use of Images All of these images shown reflect the theme of love and romance within our music video. As the audience may interpret the lyrics differently, we wanted to exaggerate our interpretation of it which was a boy and girl secretly liking eachother and ending up falling in love openly. We used natural sunlight, signifiers of love (lovehearts, teddy bear) and the two figures alone together in an empty room in order to establish the theme of love.

8. Layout and Design Myself and Ian came to the conclusion early on in our development stages, that we wanted our ancillary texts to complement the artist, meaning we aimed for simplicity and warmth. The layout of both our Digipak and Magazine Advert are simple, just what we hoped for. The Artist’s name and name of the album are easily read and in a plain, elegant font. The decision to use only Ian’s legs and feet on the Digipak cover, enhances curiosity within the audience, who will hopefully want to know more about the artist and purchase the CD. On the other hand, we wanted the artist’s face on the Magazine Advert, so audiences would be able to recognise him.