The document describes the process of designing a magazine advertisement. It began with creating flat plans and taking photos of the artist, including adjusting lighting to properly expose the face. Typography and additional details were added in subsequent stages. The final design features an overlay of the artist's hands on the face photo for added impact. It aims to convey mixed emotions through the black and white color scheme and expression, all informed by audience research.

1. Magazine Advert Design

2. Flat Plan

3. Flat Plan

4. Planning and Production
From the flat plans we produced we had an idea of the pictures we needed to capture for the first
rough version of the magazine advert. First we took pictures of our artist in the studio for the
magazine advert. We had noticed that the lighting on the first image (left) was over exposed and
too bright. Due to the bright lighting the green screen colour was reflecting onto the artists face.
We then decided to change the lighting within the room by turning off the lights and using a
standing spot light to capture the perfect lighting. Now, this is our primary image for the magazine
advert and on the digipak.

5. Stage 1
Our first step was to create the flat plan using our original design that we drew. On Photoshop we created a
black background. We decided to use black as we knew from our questionnaires that it was the favourite
colour by the audience to represent our genre, soft rock. To do this we selected the paint fill tool and replace
the white background. In the background we placed two lens flares in each top corner to pull in the
audience (Hypodermic Needle Theory). It is also to maintain the atmosphere from the music video where
there is only a spotlight following the artist in a black room.

6. Stage 2
From the questionnaire the font mistral was the top choice picked by the audience to have for the
typography. The image on the left is our next stage in development where we have added in the
typography such as the Title, Album date, and Website. This institutional information is needed within our
design as it informs the target audience of our label. The second image on the right has more institutional
info such as web links to Facebook and Twitter. Social networking links were also a must have, as they were
mentioned in our questionnaire that the target audience ( 15– 40) would find this the best way of doing
additional research into the artist.

7. Stage 3
As you can see from the primary image, we have used the main protagonist in order to portray the emotions
given off by the song.
Mad World was our song choice as it is full of conflicting emotions such as depression and confusion which is
what our primary image connotes as there are mixed emotions throughout his expressions.
The use of black and white was something we decided on due to the results of our questionnaire suggesting
that this colour scheme would be the most suitable theme. It connotes both the good and bad in someone's
life as black is seen as mystery and poignant whilst white is seen as hopeful and reassuring. The black and
white colour scheme is also sophisticated and powerful, which will be effective on the target audience that
will be attracted to it.

8. Designing the Final Magazine Advert
For our final version of the magazine advert, we used the same primary image
from the flat plan. However, to add extra impact to the magazine advert, we
overlaid a new picture of the artist’s hands on top of the original photo of
the face. We were inspired to create a image like this through a picture the
group found while researching men’s facial expressions. Here is the original
photo:
On our final version we also decided to change
the font to ‘Nowarehouse’, which was selected
from ‘www.dafont.com.’
Mad World

9. Final Magazine Advert