The combination of the main product (music video) and ancillary tasks (advert and digipak) is effective because: 1) They are all visually consistent using the same color palette, costume, hairstyle, and makeup to clearly link the artist across products. 2) Conventions of each medium are followed, such as using close-ups, bright colors, and a love narrative for the pop genre. 3) Similar shots and imagery are used across the products to associate them and attract the target audience when viewing one product.

1. How Effective is the Combination of your Main
Product and Ancillary Tasks?

2. The cd has a permanent
marker look which links
to her signature on the
booklet and advert like
she has drawn on the CD.

3. The signature style font also gives the
Through use of costume I have impression the artist has signed it with her
This gives the target audience the
portrayed the artist in normal approval and therefore persuades my target
impression Carmel has kissed the
clothing showing the audience they audience that the artist has taken part in the
album in a way of approval and love.
can relate to her therefore production of the digipak and therefore
She loves the album therefore her fans
promoting her image. cares about her fans.
and audience will.
Overall my artist has a very iconic look through her natural-ness separating her from
other artists. This shows my digipak is effective in promoting her image as a new artist
as well as this I have given her a signature icon. The blue lips and colour blue, from her
vibrant eyes. This helps to promote her image as the icon can become well known for
example Michael Jackson’s white glove helped people to identify him. Therefore my
digipak follows the conventions of promoting and advertising its artist through making
an iconic image and emphasising her pop style through use of vibrant colours.

4. By including the image of artists I am promoting her image and also
Her name is the largest font and is centred
making it easier for the audience to know what they are looking for in
so the audience are drawn to her name. This
the shops. This image is also taken from the music video linking both
helps to promote her name and image.
the music video and advert together.
I have featured the Music
The colour palette of blue and Video song to link both the
pink allows the audience to music video and advert.
familiarise with the digipak after This is also a conventional
seeing the colour scheme on feature of most adverts.
the advert.
This is an album review
from Closer Magazine.
This magazine is a popular
This kiss is on both Ancillary magazine within my target
Tasks linking the two together. audience therefore I have
This symbol of love also used techniques in
emphasises the pop genre as attracting my target
often pop genres are about audience.
love.
Effectively this attracts my
target audience because The signature is inside the
young adults usually have digipak as well as on the
Facebook and twitter. Being advert. This gives the
available on iTunes also impression she has signed
attracts my target audience the advert with approval
as people commonly which works as an
purchase music off ITunes as persuasive selling technique.
supposed to out of shops This effectively links the
inside of the advert to the
digipak.

5. Comparison of my Advert to Conventional Pop Adverts
In this advert there is an image of
Katy Perry that isn't the same to the Like Katy Perry’s advert I have
one on the cd. This is because her singled out the artists name
image is so iconic that the CD cover and album name by putting
does not need to be on the advert to one in capitals. Looking at
inform the audience what her album Rihanna’s advert I have also
may look like. SIMILARLY my advert’s
sectioned off a part of my
image is also iconic through her
naturalness, long brown hair and advert to supply the
natural costume therefore I have not information.
used the cd in the advert.
Therefore my product is an effective
advert as it used the conventions of
an advert and follows the style of a
pop advert with a different image to
the CD, bright colours and eye
catching fonts.

6. • It uses the same colour palette that is used in the digipak so
the consumer knows what they are looking for in the shop.
This shows my advert is achieving its purpose in promoting
my artists new album as it the use of bright colours
emphasises the genre.
• The advert has a different picture of the artist, which portrays
her attractively as she looks straight at the audience with her
mouth open. This image is also similar to shots in the music
video linking the two products together.
• Both advert and digipak are similar so the audience would
associate one with the other. This is why I chose to base my
advert on the digipak cover as it has the same
costume, hair, make-up, font, and colour scheme.
• I have included the artists personal blog and have used
magazine reviews which helps influence the audiences
opinion for they are more likely to believe a magazine
review, especially one that they're likely to read, and
therefore they will buy the CD. With this in mind I did reviews
by CLOSER and HEAT which have the same target
audience to my pop artist.

7. The Music video and Ancillary Tasks
Her costume, make-up and hair
style is the same throughout the
main product and Ancillary tasks
so the purchaser can link them
together
All three products have a
personal touch. For example
there is voyeurism within the
music video, kiss marks on
Costume both advert and digipak her
signature.
The door shown in the music
Signature, Font video is the image for the
and a kiss. digipak with a faded pink effect
on top. Many close-ups are
similar in the music video are
also similar to ones in the
video.
Door and
beauty shots

8. The Music Video

9. It is linked to the ancillary tasks through It attracts my audience through use of
costume, hair and make-up so it voyeurism as she is shown in her bedroom.
effectively allows the audience to
associate with the CD and ADVERT
This adds a personal touch like the artist is
when watching the music video, or the letting the audience into her life.
other way round.
How is it Effective?
It promotes the artist through
It follows the conventions Goodwin’s Theory
beauty shots whilst giving her
and of a pop genre; bright colours, love
an iconic image. The natural
narrative, lyrics to visuals, framing.
style

10. How are they all Linked?
This image is shown in the music video
This image is shown in the advert

11. Overall the Combination of my Music Video and
Ancillary Tasks is effective because they all use the
expected conventions of an advert, digipak and
music video. The pop style is also carried throughout
all three including use of colour and effects to show
the pop genre, whilst linking the three together. Many
aspects of the advert and digipak are linked
together, for example the font, kiss print, colour
pattern and image and is therefore effective in
informing and promoting to the audience the artists
style and look and what to look out for in store. They
all also effectively promote her look through
voyeurism and beauty shots. Not forgetting they all
stand as a believable advert, digipak and music video
and are therefore an effective combination in forming
together to promote and attract new fans.

12. How Effective Is The Combination Of Your
Main Product And Ancillary Tasks?
END