This document discusses the branding elements used across a music artist's main products and ancillary texts. Key elements of the branding included using a black hoodie costume, dark and neutral colors, locations like alleys and nightclubs that fit the social realism genre, and visual effects like solarization and black and white to create mystery and establish the narrative. The branding remained consistent throughout the music video, magazine ad, album cover, and back cover to effectively portray the artist's identity and genre.