The magazine advert uses an abstract close-up image of the artist centered on the page to draw attention. In large bold font below the image is the artist's name, consistent with his branding. Minimal additional information is included about the album release date to intrigue audiences to learn more without revealing too many genre characteristics. The simple layout and strong contrast between image and font make key details stand out clearly.

1. Analysing Magazine Adverts

2. There is clear relationship between this magazine advert and other
The layout of the magazine
material by this artist. The use of Serif font style is consistent for his
advert is simple with the
name. The colour scheme of the advert uses dark colours which is seen
information about the artist and
through out his work on albums. There is also an image of the
the date of the concert aligned to
artist, directly addressing the audience, which is also common of this
the right separate to the centred
artist.
information at the bottom, so
that most important details stand The choice of image of the artist- up close with
out. The image takes up the half of his face showing is effective, suggesting to
whole of the advert so there is no the audience that going to the concert they will see
white space, which makes the the whole artist , a form of promoting . The font
advert look professional. colours used contrast well against the image, for
clear reading by the audience. The artist name is in
large font to ensure that the audience don't miss
The designer makes this advert his name. The font style for his name appears the
eye catching through the use of a same in the artist other material creating a clear
close up of the artist , which brand identity. The image includes the artist
instantly drag the attention of the wearing a pricey watch showing genre
audience to the face of the artist. characteristics.
The use of contrasting colours is
also essential in drawing attention There is suggestion of genre characteristic in this
of the audience, as the colours advert is restricted compared to other material of
clearly distinguish the information the artist. Wealth is shown through the expensive
from the image. The information watch. But due to the close up of the image, the
is short but detailed enough for designer has not included much genre
the audience to know what the characteristics of the artist as a way of getting the
advert is about, helping promote audience come and see him live.
the artist effectively. The use of
blue on the advert stands out
alone, so the audience instant look The star image is created through the On this advert there is no information about
close up shot of the artist and his the music industry, it seems that this advert
in that direction and realise its the
consistent font style for his name, these
brand identity of the artist, due to only promotes the place the concert of this
two aspects appear over and over again
the consistent font style. artist will be held.
in his material creating a brand identity.

3. The layout of this magazine There is relationship between the magazine advert and The choice of image for the advert is
advert , has the image other materials, as shown below. The colour scheme of abstract which doesn't really show
centred in the middle, with red, white and grey is consistent creating a house style. characteristics of the genre of music
the name of the artist in bold the use of large font size for his name appears in all his the artist is from. This style of
Serif font style, isolated to material. There is a theme to his advert which seems imagery would appear with a
emphasise the name of the quiet abstract for a rap artist. different genre of music, which
artist. Below the image is the maybe implicates that artist wants to
name of the album and the be distinguished as his own.
date of release. This layout
makes the information There is use of Serif font style which
clear, the visual appearance has a very masculine feel to it, and is
of the advert is not in large writing to draw attention of
cluttered, there is good use of the audience.
white space, which lets of
little if nothing about the The use of colours, really helps this
artist, which intrigues the advert stand out as the colours are
audience to find out more. strongly contrasting against each
other causing it to draw the
As this is a commercial audiences attention.
product to promote the
release of the new album by This design does not The name of the artist is The choice of abstract image is
the artist it is clear that the resemble or link with consistent though his material effective in drawing and holding the
designer has purposely used genre characteristics accept the magazine cover audiences attention as it question
a abstract image to attract of rap, such as which was obviously created the characteristics of rap music.
attention of the wealth, baggy by the magazine team so is
audience, and then to see the clothing, females not relevant to the creation of There is information about the
artists name in bold, makes portrayed in a certain a brand identity of Jay- z. record label the artist owns and
the audience question how way. This imagery However this magazine advert the website address, so the
the abstract image relates to consists of musical shows very little relevance to audience can get more
the artist, which holds the equipment which does creating a brand identity other information about the artist, this
audiences attention long not define this artist in than the consistent colour is a form of further promotion of
enough to read the bold date a certain genre of scheme. the artist and his material.
for the release of the album. music.