The document discusses the creation of promotional materials for a teen soap opera called Nangreave Road. It describes designing a billboard and magazine cover to promote the show. For the billboard, the creator used the E4 logo and included two main characters to make it recognizable. The magazine cover also featured the two characters from the billboard. Social themes like pregnancy, suicide, and gossip were portrayed across the materials to intrigue the target teen audience.

1. QUESTION 2
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?

2. Creating Nangreave Road
Demographic viewers: I decided to base my soap trailer on
young people aged between 13-18. I wanted the audience to
immediately be able to tell what the programme would be
about. I have decided to use E4 as the channel it is on because
they show very controversial soaps. I wanted mine to be part of
that so decided to use E4.

3. Creating Nangreave Road
Billboard
Trailer
To be sure that the audience knew what channel the
programme was on, I made sure that the E4 logo
was inserted on both my trailer and billboard. I
used the same colours that E4 used whilst creating
the logo. I used Photoshop when creating this. I
decided to keep with the same design as it is very
well known and easy recognisable.

4. Soap Magazine Conventions
Country it is sold in
Price reminder
Date and number of issue
Bright background
Large masthead, top
left of page
Magazine website
Cover stars
Price in star
bubble, bold
lettering
English barcode Main
event, bright
letters and a bold
font are used
Extra features
Bold colours and fonts used

5. Soap Magazine Conventions – My Magazine
Large masthead, top
left of page
Extra features
Date and
website
Cover stars
Main event, bright
letters and a bold font
are used
Extra features Extra text
Prizes

6. Creating Nangreave
By using two of the characters from my
billboard onto my magazine cover, it
made it easy to recognise the characters
faces. I also made sure that they were
stood next to each other and were the
centre of the page. I did this to make sure
that they were the main focus of both the
billboard and magazine.

7. Stereotypes
Billboard Magazine front cover
•By having moody faces rather •The extra features on my
than smiling face represents magazine front cover show that
that they are typical moody other soaps can contain
teenagers. different narratives.
•The teenagers who star in the •By having simple makeup on
trailer are around the same the girls, it can show their real
age as the audience is targeted emotions on how they feel.
at. •I have kept the outfits more or
less the same throughout my
products and soap trailer. I did
The boy Alex in this so the audience can easily
The girl at the end with
the middle has recognise the characters.
the mustard cardigan
his arms crossed
on shows anger. The
off and is stood
way that she is stood
straight with his
with her hands in her
legs slightly open. •The styling of the characters in both the billboard and
pockets shows a very
This shows magazine front cover both show that they are well dressed
negative attitude and
authority within teenagers.
will make the audience
the group on the •By having “I’M PREGNANT” on the front of the
think that she isn’t
billboard. It magazine, you can tell that there are programmes for
approachable. She also
shows that he is young people as well as older people.
has her shoulders back.
the main guy as •By having a prize available it attracts the young people in
This shows that she is
everyone is their 20’s. This is because it is a 5 star holiday which can
very confident and
standing as him be very appealing and if they believe that is appealing they
doesn’t necessarily care
as the focus. He will think that the magazine is too.
in what other people
looks very
think about her.
confident.

8. Genre
By having smoking and drugs
on my soap trailer it shows off
the type of audience that they
want. It’s clear in the trailer
that these young people have
issues on smoking and drugs
and feel that they need to do it
alone or/and in private.
I included different social themes in my
soap trailer and presented them on my
billboard and magazine front cover.
Social themes: By having the E4 logo, it is easily
•Pregnancy recognisable no matter what text
•Suicide appears on it. I have included the
•Gossip relevant text and information to
•Teenage marriage intrigue the audience.
•Alcohol

9. Target Audience - Thoughts