The document provides details about the development of a magazine cover for a film called "Friendly Betrayal". It describes: 1) The original template that was used as inspiration and how elements were adapted from it such as layout and positioning of key elements. 2) Examples from real magazines that were also used for inspiration regarding consistent branding elements like the masthead, cover lines, and barcode. 3) Details about the chosen image, colors, fonts, and other design decisions made and how they relate to the film's genre and story. 4) Feedback that was gathered from the target audience on the magazine cover design, teaser poster, and trailer to help evaluate and improve the campaign elements.

1. Sheraine Townsend Tolu Akinwale Temitope Ogatimirin,& Tomi Elusanmi.

3. This is the original template which allowed us to develop the idea for our magazine cover. We thought this was similar
to what we wanted for our magazine due to the close up of the shot and also because it allowed us to develop it by
adding a prop on to our magazine. All the forms and conventions have been adhered to in terms of layout as we
placed our key elements in identical positions as this traditional magazine.
Pug ,eye-catching in
The masthead is consistent, staying blue and is viewed to be
in the same position . a small advert
The cover lines which have a red
and white theme and give the
reader an insight. • Image is a close up which is similar to our
photo expression of face and direct address,
which allowed us to consider what type of
Our magazine format is the same as pose to use for our magazine. In our case it
this, keeping the sight and sound was a female who is distraught and vulnerable.
brand identity by sticking to their In this image it seems like a direct address
traditional layout forms and with her wanting our help. She also looks like
conventions she’s hiding behind her hair which may
suggest that she’s vulnerable. We also
highlighted what she is wearing, for example
the colour of her top is red which may
represent that she is danger and to be aware
of her. On the other hand in our image the
character is wearing a flowery headband to
show how she was an innocent average
teenager who was just innocently kidnapped
The title text is short and simple and they use black font which
contrasts the females jumper. The title is the biggest text which
shows importance . Barcode stays on the right
hand side of the page which is
in both modern and traditional
sight and sound covers.

4. We also used a classic pug as an
The ‘Sight and Sound’ Masthead
advertisement and used a blue
has varied throughout the years,
pug as it stands out from the
but as a group we decided to use
background . In comparison, a
the traditional sight and sound
modern pug for sight and sound is
logo as we wanted to stick to an
now red or sometimes left without
old school genre to widen the
one.
target audience. However we still
kept the masthead in the same The image that we selected is in
position as the modern one. colour. We used the rope as the
main prop of the magazine and also
edited the photo using
With thrillers males are more www.picnic.com . Putting effects on
likely to be on the front cover
the black eye of the actor to portray
of the magazine so we
challenged it by putting a hurt ad more distress. Her looking
female who plays one of the not at the camera meant to show
main roles in our trailer . This how hurt and distraught she is and
allows us to gain a bigger a look of hopelessness.
target audience ,likewise by
using sight ad sound we would
gain more mature readers and
intellectual audience..
Following the style of real editions of sight sound we decided to place the title at the bottom of the magazine as we
you can visualise the title more clearly and so the image can be seen effectively as possible. We chose the colour
white as it followed the red and white font colour scheme. However the title font of the Friendly Betrayal challenged
the convention as we used basic font, this was done due to we wanted to appeal to a mature target audience, on the
other hand our poster has a different font which is distorted and would appeal to a younger teenage audience. This
challenged forms and convention as usually the title size and font is usually the same but in our magazine and the
poster it differs from one another.

5. These are cover stories which are essential to our
magazine because it gives the reader an insight on
what the magazine contains. We related the stories
in to same type of genre for an audience by
discussing topics which are similar to our film this
was Kidulthood, The film Shank and a short series
being Top Boy. By including this as the cover stories
we tried to bring the same type of target audience
to interact with the magazine. We made this red
and bold so straight away the audience can cast
there eyes on those cover stories and this gives
them an idea of what type of thriller Friendly
Betrayal is, without cover stories readers wont know
if the magazine is for their taste and cover stories
just give you short titles to persuade the readers to
purchase the magazine for example they would have
cover lines like “ find the latest stories on actor
Leonardo di Caprio love life”
The barcode and masthead show how the magazine has consistent style on every
issue and it is what the audience expect. It highlights their identity brand the
yellowness of the logo.

6. This is our final developed piece of our teaser The image itself is in black and
poster . As you can see it is half of face revealed white so again the character
this was put into place to keep the identity a is not revealed it also
secret and gives the audience a sense of corresponds with the title
curiosity. We were inspired by The Hand That being him having two sides: a
Rocks The Cradle poster which gave us the idea friend as well as a betraying
to have a cut in the page. It is in the shape of a side. Secondly we have a
knife, and this again allowed us to keep a slogan on the poster ‘when
consistent style and have some relation to the the clock strikes noon’. We
trailer because there is a scene where a used this with the cut knife
character pulls out a knife. Again with media shape almost being noon as
conventions they keep the same consistency, the antagonistic character
for example they may show an image from the gives a time limit of when he
trailer and put it in the poster . wants the ransom. So we
included the story within the
We have kept a consistent style of text with our poster in the way it is
trailer and our poster in our intertitle and the structured. This idea we
trailer name at the end. This allowed us to developed from The Hand
create an identity with the same use of font That Rocks The Cradle . The
style and when the audience see the same eye is also in red which shows
uniqueness of the font they know its from the Hiss rage we done this with
same production. This is similar to existing Photoshop.
magazines. For example INCEPTION has the
same font consistency in their trailer and poster Title of the film which is in
being in red. distinctive font taken from
www.picnic.com . This creates the
identity and the consistent style.
Background is plain black
However normal font is used for the
as it creates a sense of
Certificate 15, so the audience know tag line which is Trust no one in red
mystery
the classification of the film. The this creates the suspense and
website of the film curiosity of the poster.

7. This is the poster which we used for inspiration . The main feature of this poster is the cut in the page in a shape of
the knife and the woman in the middle is in colour which suggests that she s one of the main characters . The
family are in black in and white and there is a big divide between them with the women in between. We don’t see
the women full face so we are curious of her identity.
Tagline which builds up an idea for the audience. It creates
suspense and the choice of words presents it as thriller for
example ‘dangerous’ and ‘rage ‘,
This allowed us to develop our poster and putting our slogan
at the top of our poster in similar font.
Actual image is a close up of the female in colour and a
medium close up of the family who are in black in white.
The cut can also be a prop as it is in a shape of a knife
which presents it as a thriller . This allowed us to develop
our poster by having a close up image and editing the eye
in a red colour to show the rage . We also kept the black
and white colour theme of the image
This is the title of the film and beneath is the tag line
which is “…is the hand that rules the world” This creates
curiosity and mystery on what it suggests. The font of the
title is unique and creates its brand identity this is similar
to our poster by having different font for the main title.
This is the credits of the film which informs you about
the actors , websites, production team etc.

8. Trailer
• In our trailer we have developed and challenged real media products . For example the pace of trailers
are usually fast. During our trailer we do have this consistent style.
• In terms of narrative we have developed a three part structure which is the opening, establishing the
characters, through to the climax point packed with fast cuts. However, we set out intertitles between
the fast cuts of a countdown which is not a usual convention. We did this as the plot of our story is
for Will to find his sister by noon and the countdown helped bring out the suspense.
• We also added original sound to the trailer. This helped create the mood. We also closely added a
sound bridge of a deep voice playing in time with the instrumental. We added echo to the voice to
create a mellow dramatic effect and emphasis. The sound bridge acts as a narrator and outlines parts
of the story. We also quote the taglines from the poster for example “ Trust No One”. This was at the
very end of the trailer and an alarm rings to present times up. We had a clear iconography in our
trailer with the use of a prop of guns, knife rope, and also with the material wear, wearing very urban
clothing branching an identity which the audience would relate to.

9. • The sequence of the trailer did not go in the order in which the narrative would be
presented. Trailer conventions also do this. they select the most dramatic bits to highlight in
the trailer. This is what we did with scenes of Wendy being kidnapped, screaming, a clip of a
man running etc. we also attempted to leave the audience on a cliff hanger so that the
audience can have a sense of curiosity and to want to see the full film.
• We shot several close ups and medium close ups through out the trailer as we felt that the
audience need to focus in on the characters. This also is a usual convention in real products.
However we did shoot some long shots for example Wendy being kidnapped in the woods.
This long shot is done to show the realization of the scene and to show the surroundings .
• The duration of our trailer is short - less than a minute - which is typical for teaser trailers as
the main idea is to tease the audience. The audio visual style s quite dark in bits as this
creates anxiety and gives it a sinister look for example when will is calling his sisters phone
and no one answers secondly gain when a figure is running through the alley way. The
zooming in and out of the camera give the audience focus point and signifies a sense of
importance.

11. The text on the poster and the magazine
utilises the same colour scheme. However
we challenged normal conventions with the
difference in text as we wanted to appeal to
a wider range of audience. We wanted to
adjust our work to also fit in the normal
conventions of Sight and Sound even if it
didn’t correspond with the poster - in this
case this is the title font. During our trailer
the font of the intertitle was consistent with
the countdown. The trailer font was identical
to the poster. Therefore all three products
has showed a clear link and a distinctive
style. This will enable the audience to
As shown all the posters had a consistent style being in black and distinguish and establish the Friendly
Betrayal brand. The colour of the red
white and showing a feature of red whether it being the title of the
represents danger and white represents
film or a prop. We also have this style using our tagline
innocence , purity or surrender.
highlighting the red, presenting the message as danger and
violence saying “trust no one”. This was used effectively as it
presents the thriller with having mystery, danger and excitement.
This tagline is used very well as we positioned the tagline
underneath the title so the audience know what subject matter the
tagline is relating to.

12. The main colours we used throughout the campaign are black, white and red. We looked at several
magazines and stuck with Sight and Sound as it appeals to more of an intellectual reader. Sight ad Sound
fitted our image and we were able to use the same conventions from our poster e.g. the red font and hints of
white. We also don’t reveal too much on both the magazine and poster mainly focusing on close up images
and few text so that too much is not revealed. This was done effectively as the story line is not given away
however we still use the text effectively giving ideas of what type of thriller where presenting for instance:
•the cover stories on the magazine
•the title on the poster,
•the tagline along with the slogan on the poster
The actual poster and magazine is very subtle. It doesn’t reveal to much away. For example with the
poster you see just half of a man face in an image of a knife. Secondly it is black and white which
doesn’t show the feature of the face which helps bring suspense. It also presents it as a classic thriller
being in black white. We also use the image again n on the poster effectively creating his eye in a
mystery red relating to the text colour.
On the other hand with the magazine you see a close up of a female. This brings a curiosity element
and also seems like both male and female are key influential main characters. However you don’t
usually see females as a main character in thrillers so this challenged real products to an extent as
males are usually portrayed in the thriller genre.

14. To get audience feedback we presented our full campaign being the trailer, the magazine
cover and the teaser poster. This targeted between the ages of 15 and 30 including both
sexes. We wanted a wide range as we can get an extensive view. We took in most of
feedback and were reasonably pleased with the criticisms and positive comments regarding
our work. The target audience helped us improve our product and fitted the audience
interests. We fixed a set amount of questions which is shown below, and this enabled us to
know a bit about the audience and what type of drama they watch as well as the magazine,
the type of thriller so we were able to fit the audience expectations. We selected most
popular answers and handed out questionnaires again E.g. if you enjoyed, Kidulthood,
what magazine do you prefer, what's your favourite thriller genre, do you listen to R&B rap,
would you like an urban setting.

15. We handed the top questionnaires to people around the class/school but we also
conducted questionnaires over the internet by using survey monkey. The link to our
questionnaire is: http://www.surveymonkey.com/s/3S39GDZ. We distributed our
questionnaires through social networking sites for example www.facebook and
www.twitter.com to appeal to a wider audience :
We had positive feedback and it enabled the group to consider how to use traditional forms and conventions and
to take into consideration interests. After our presentation was done we interviewed members and wrote back the
positives and negatives feedback .
We were able to take in people interests and look at why the audience liked a particular thriller campaign and use
their ideas as inspiration, making our campaign fit a wider audience and fit the normal convention . For example
what type of magazine to use , to what kind of story line to follow and to use a real production as is draft so we
can develop ideas for example The survey below majority of audience have watched Kidulthood and top boy,
and majority of the audience heard of sight and sound and empire magazines.

16. These are just a few of the questions selected for the web questionnaire. It has
the response percentage and count, the questions, the comments and it helps
bring out a bar charge to highlight the level. The internet feedback is higher as it
is very quick to undergo. And its easier to distribute because people can just
throw away the questionnaires. Furthermore below is the response toour work.

17. “The magazine looks more for a • “I like the black and white
female as it got a female on the front theme on the poster and
• “Yes I like the trailer
cover I like the black eye looks like its the person in the middle
gonna be a touchy subject”.- countdown element pure
looks very curious, also the
Samantha 16. class job well done” – john
glow in his eyes shows he
32
could be evil” – Amy 18
“The magazine’s very easy on the eye
and looks quite real but for a mature “The story line is good opening
• “I like the font on the best part, looks so real can
audience. The magazine title is a bit
poster it is very distinctive. establish the characters
boring though”. – Robert 26
I think it also matches the well. Got 3 act structure “–
one on the trailer.“- Dan 24 Louie 17
“I like the colour scheme and the
image is powerful. Showing a women
• “The shape of the knife • “The music track tops it up
as a main character in a thriller is
different quite unique to be honest.” looks mad good, seems for me can tell what type of
-Chantal 22 like got some hood theme film its gonna be. I enjoyed
to it like Adulthood, Shank fast cuts and the kidnapping
-“The magazine text title looks and that.” Jerome 15 and the alarm bit made me
animated. The image is a good close jump matches the poster
up. You can tell something happed to • about the clock strikes
“The poster don’t give too noon” –
her. The rope hints kidnapping, the much away got a • Charley 25
cover lines also kinder tells you what consistent style I like it
type of film it is. It builds an idea for looks like a typical thriller • “I like the countdown it had
me”- James 29 using the red black and mad climax. I think lighting
white . But I think you could of been darker so
could put like dramatic more scary but the
images around “– Sarah 18 voiceover fitted well with
track and demonstrated
story was good.”- Nicole 31

19. By researching we are able to showcase our skills with the use of different forms of technology. At the start of the course
we opened up a blogger site to showcase our work and update our posts. www.blogger.com Submitting electronically
allowed us to present our work in the newest way possible and is more efficient. An advantage of this is that we can
update drafts , post real live images and clips to portray our work. We also used www.wikipedia.org to get background
knowledge of thrillers and any thrillers we want to know the story on for example Taken, transporter etc.
We conducted a lot of research which enabled us to construct our product. We began by researching thriller forms and
conventions. We looked at each thriller campaign and thriller trailer and took notes on what made it thriller and how
the thriller was represented. For example we started by looking at thriller posters, we took notes on the front image, the
text and props. We also looked at the language used, and thought about what audience they attracted. Furthermore we
highlighted the consistency of the production, for example if the magazine and poster and trailer resemble each other.
We looked at the colour schemes , we evaluated past students work and thought about how we can develop ideas and
how we can be distinctive from real products. We researched different trailers on www.youtube.com , the use of
www.google.com allowed us to search for other internet websites.
We searched for keywords like teaser trailer, thriller poster and used useful recommended sites like http://
www.comingsoon.net/ to see new productions showing the posters and the trailer and we analysed the poster so
that our work can also be up to a good standard. It enabled us to decide what we want on the poster and what to
include in the magazine and trailer. We looked at the similarities between all thriller and looked into the information
presented. We also looked at the duration of the trailer for example teaser trailer can go up to 40s to 1min. We
noticed that a lot of trailer are very fast cuts and build suspense. We also highlighted that magazines have a
consistent style. For example with the title usually stay the same font on both the poster and magazine and most
thrillers have a significant prop for example a gun. We noticed real products give out a little message which draws
the audience in e.g. tagline, sounds on the trailer which helps an audience build up mood.

20. To develop our trailer we started with a sketch piece of work and made a storyboard to give us an
idea on what type of shots to shoot. Wee used a digital camera to present this. This developed
into making a plot, synopsis, and shooting script so the actors know what role to play and how to
present the work . The shooting script gave us an idea on how to actually shoot the trailer and
what shots to shoot for example point of view, whilst filming we also shot still images, that we
could use for the magazine and poster. We used a high quality camera to shoot the trailer . We
then imported the file on the computer using the software adobe premier pro to edit. Our traile
for example making cuts, fade pouts lightening sound, etc. We also used www.picnik.com to edit
the text of our title friendly betrayal and used it for our poster secondly we used it to edit our
magazine image to make the image have a glow effect and slightly focused on the bruised eyes.
Picnik has recently be closed down so we took advantage of the tools they offered.
The internet allowed us to look at different genres of thriller from, psychological, spy,
crime and Sci-fi etc. to look at old and new magazine so we can base our practical work
around our research. We constructed our storyboard on PowerPoint and uploaded the
PowerPoint into slideshare so it can be viewed a slide show and is visualised more
clearly we done this with the present evaluation now and it enables us to annotate work
using several tools like the textbox word art unique font and arrows.

21. The trailer was a big element of our work. We thought about the setting of the trailer and the use of
technology, the lighting etc. and the use of technological equipment used in the technology to
incorporate into our trailer. For example in our trailer both characters are playing the Xbox 360 . This
showed them being friends doing what every other boy would do. It also showed the trailer being
current as Xbox 360 is a very current console. Secondly we also used a blackberry in the construction
stages of our trailer for example in the trailer Will being the brother of Wendy gets a mysterious text
that his sister been kidnapped we use the camera to 2oom in to briefly show the text. We also use the
blackberry when Will is trying to call his sister but the phone is on the floor in the dark. This showed that
his sister has gone dark. Again the blackberry phone is very current with the youth so again we are
relating to the audience and the representation is similar. In addition to, we use the blackberry phone
to make phone calls, the high quality camera allowed us to zoom in and out, stop and start and to catch
background sounds for example in the trailer there a ring tone played when Will receives a phone call
we used a well known song by an artist called Ratlin, this ring tone again is recognised by the target
audience. So shows great representation and allows the audience to relate the characters . We thought
about it very well and with the use of the Blackberry and Camera it was implemented to the trailer.

22. Within in the trailer we played with sounds, we added soundtracks and edited the sounds For example
putting an echo on the suspicious voice and making it a bit deeper, we also made the voice louder and
the background noise lower and we precisely fitted the narrator voice in time with the soundtrack, This
was done with the use of adobe. We used fade in and fade out on both sound and trailer to represent
that the time has changed and to keep the momentum of the trailer running. The voice was the
narrator and briefly outlines the story and the sound was put in to set mood when the audience
visualise the trailer. Adobe allowed us to cut and paste, sound and the voice together to lengthen the
sound in order to create a voiceover the images.
I got a friend to produce a short instrumental we used Fruit loops studio which allows us to play a unique
sound in the background and is very distinctive. The pace of the sound gets louder with the use of
strings and base which relate to the audience and has a rap vibe towards it. We changed into an mp3
file by using YouTube converter this allowed us to import into our adobe file and locate it in the trailer.
We also incorporated an alarm sound from a mobile device we imported the alarm sound on to the
adobe file and selected what area to put it in. This allowed us to use the alarm effect after the trailer
to symbolise that time is up.

23. When constructing the magazine we had to familiarize ourselves with the normal conventions of magazine for
instance the puff, the pug cover lines, masthead and the image, etc. we based our magazine on Sight and Sound.
With the use of Photoshop we were able to construct both poster and magazine together . Photoshop allowed us to
put the masthead in the right position as well as the pug. We were also able to use the Photoshop text to replicate
on the real product of sight and sound by using the font tool .
We were also able to put the title of the production using the font and the textbox tool on
Photoshop. Photoshop allowed us to cut the original background of the image and place it on to a
blank plain background. This enable us to zoom closer and focus on the main character. Photoshop
allowed us to save drafts and copy work . It also allowed us to update certain areas of magazine and
poster for instance there a tool which you highlight an area you can zoom in and save as a file and
you can edit that area without effecting other parts of the magazine we did this in the process of the
pug. We used www.dafont.com to research several fonts to make our work distinctive. We did not
use this as we wanted to keep the font more professional as dafont is more animated.

24. We used www.picknik.com to edit the photo of the making it black and white and we also used the font on
www.picnik.com to keep the same consistent style with the trailer. However we used simple font on the
picnic site to be diverse from other productions and to draw a wider target audience. We used Photoshop
to edit the poster creating the cut between the page and putting the actual image in a shape of the knife ,
we cut this out from the hand that rocks the cradle poster. We also used Photoshop to edit the eyes of the
character turning it into a mystery red. The difference of the knife of both posters is that the knife is black
and also shows representation in the trailer . For example in one of the countdown you see a knife being
pulled out , this shows the consistency of the poster interrelating with all the products.
We searched from Google search engine to get a certificate classification which
made the poster look more official as the classification is in colour and for a
teaser poster you don’t usually see classification. This made us unique, straight
away wanting to appeal to the audience . We used Photoshop font colour to
colour the text in and thought about the theme and what we wanted to get
across to the audience. E.g. the use of red as a sign of danger in both the eyes and
the tagline TRUST NO ONE . This carried on to the magazine which is on the above
slide. Having red and white text white being pure and red showing danger. Did
this to correspond with the character sowing she is in danger, and how the use of
white to symbolise vulnerability and pure. We chose a black bacground for the
poster as it showed mystery and the dark side, we secondly we shot a close up
from the digital camera to make the character a main focus on both poster and
magazine. We placed the image in the centre to show the character being centre
of attention.

25. Finally with the evaluation we used PowerPoint to present our work we used many functions of PowerPoint
like the text box and arrows to format and construct our evaluation. We used the bar chart and excel to
calculate our questionnaires. We used a question template throughout the evaluation to create a question
and answer and incorporated both the magazine and poster into the question. As we are mainly discussing
about our print work. We used the computer “ Ctrl + PrtSc” to print screen pages and used the crop button a
lot to crop images smaller so we can focus on what we want to discuss about. We refereed back to our blog
to discuss and evaluate our work and incorporate it into the question. We created a slideshare account so
that we can present the evaluation and other parts of the work and upload it on to blogger. We again joined
survey monkey so questionnaire can be filled in online and get responses. Overall I think our production was
presented very well and we developed our work with the help of advanced technology from the very
beginning this enabled us to produce realistic work which can compete against real industry market.