The document provides an analysis of a student's media magazine project. The student drew inspiration from Vibe magazine in their design choices, layout, and conventions used. Key aspects they incorporated from Vibe include using prominent artists on the cover, a contents page with the magazine name in a large font, and positioning images largely on the left side of pages. The student also included additional details not found in Vibe to provide more information and appeal to younger audiences. The summary focuses on how the student's magazine both uses conventions from real media and develops their own style.

1. AS Media Evaluation
By Aisha Corr

2. In what way does your product use, develop or challenge
forms and conventions of real media products? (Front Cover)
The magazine that influenced me the most and gave me most of my ideas was; VIBE magazine, which is a very popular magazine worldwide and
uses a variety of artists from a variety of music genres, such as Lil Wayne (a Hip Hop, Rapper) Ciara (R&B, Singer) and Janet Jackson (Pop, Singer).
So the magazine fits in perfectly with my ideology hence the fact that I chose to elaborate on it. When doing my magazine I had to consider the
different codes and conventions I wanted to use which again had to fit in with my ideology, so again I looked to vibe magazine for help. I looked
at the way they laid out their pages in terms of the positioning of the photographs and the angle in which they were taken at.
My front cover also includes a lot more information than
VIBE magazine this is because I wanted to have a lot of
varieties on there to match the ideology of wanting a wide
The use of the strap line also came from range of audiences. Linking it to the name of the magazine For example, the cover of VIBE
vibe magazine, listing the different artists ‘wrapped’ (wrapping people together to become one). magazines usually use close up’s
that will be featured in the issue, this gives of the artist to show their
the audience a wider insight of what to expressions. So I also decided to
expect within the magazine. The strap line use a close up image and
also adds attractiveness to the front cover. because the artist on my front
cover is a new artist I decided not
to hide any of her facial feature
i.e. Eyes, this is because my aim
My magazine also uses the is to get her recognised.
idea of having the main image
covering parts of the I decided to use a plain
magazines masthead. This is white background to send
effective because the name of a message of purity and
the magazine is established goodness to my
without covering parts of the audience. The white
image. The positioning of the background also makes
magazine is also influenced by the main image of the
vibe magazine. magazine stand out, it
also gives it a glow.

3. In what way does your product use, develop or challenge
forms and conventions of real media products? (Contents
∗ My magazine contents page also uses Page) The font size I used
however, is much larger
ideas from VIBE magazines contents than that of VIBE
page with the use of the first letter of magazine this is
the magazines name standing out on because my magazine is
the page, because of the large font going to be new in the
used. So with Vibe it was the ‘V’ and market therefore
with my magazine ‘Wrapped’ it is the everything must stand
‘W’. This make s the magazine stand
out. However this will be
out from other magazines. I chose to
use the ‘letter’ idea because it is consistent so that the
something that I can keep consistent audience find it easier to
throughout all of the magazines I may read. My target
produce. So that the magazine is audience is mostly those
recognisable and that people will in their teenage ages
relate the letter ‘W’ with my magazine and if they see small
even when not reading it. writing they are most
likely not to read it.
My contents page also
includes additional
information about the image
used such as; where to find Also the fact that the
the clothing she is wearing contents page uses a
and who took the photograph The positioning of the page also mirrors VIBE magazine as traditional font to show
and where it was taken, this the main image is positioned largely on the left side of the that the magazine is
also mirrors VIBE magazine. page. This is important because the audience will then know modern but however it
This was done because the kind of publicity is gained by the magazine. For example also has traditional
young people like fashion VIBE magazine is using Kanye West who is a well known aspects. Showing that
and following trends, very successful rapper, so the fact that he is used send s a traditional music is not
therefore they may look to positive message to the audience. And I will like the same for forgotten.
the contents page for the my magazine.
latest fashion worn by their
idols.

4. In what way does your product use, develop or challenge
forms and conventions of real media products? (Double Page
Spread)
I chose to use less images than
The fact that I used a variety of images of VIBE Magazine because I didn’t
the same character wearing the same want to give a lot away about her.
clothing links in with Vibe magazines double This shows mystery and leaves
page spread on Solange Knowles. I used 1 the audience wanting to know
large image with colour where my star artist more, so they will keep reading
is standing boldly and stands out. However I the magazine.
also used smaller images in black and white.
The reason for this choice us because I The reason why I decided to use
want my audience to know that she can full length images of her is
loosen up, (this is shown through the because I want the audience to
different poses). see the whole picture of what is
presented. I also decided not to
use any props such as jewellery
I used a multi coloured banner to separate etc. because this shows that she
the images to the articles because is simple and sends the
business and fun should not be combined. message that she worries more
I used colours that matched her clothing to about her music than her
make the page look better in the sense of appearance.
standing out and being noticeable. Another
The article is very straight
reason to why I used colours to math her
forward and it doesn’t contain
clothing is because it almost shows her
masses of writing. This is
true colours. Showing that she is bold and
because I also want to please
stands out just as the late image in colour.
the younger generation and
they wouldn’t want to read a
lot of writing as it would just
bore them. This also ties in to
I chose to use quotes to draw the attention of the reader, as they will want to know why the fact that the font is larger
she said the things that she said. The quotes are also in blue just so that they can stand than that of VIBE magazine.
out and also because again it matches the theme of the double page spread.

5. How does your magazine product represent social groups?
This image appeals to the social group of young people, this is because the artist
used in the image is young and stylish. So the young people are more likely to be
influenced by her or look to her for fashion tips. The colours she is wearing are very
bright and eye-catching. Which again for fill the expectations of the younger
generation of about 14-21 year olds. This also links in with the black race as the artist
is black. I would say that this also fits in with any social class group because she is
dressed pretty presentably.
This appeals to all social groups because it gives information about where to buy
clothing from to follow trends etc. and everybody follows trends even the old
generation. However this excludes the older generation simple because they
wouldn’t necessary shop at ‘Topshop’. The fact that Topshop & River Island are
present also excludes the social class group of poor people or some of the working
class as Topshop & River Island are relatively expensive shops. However H&M is a
relatively cheap and affordable shop.
The magazine front cover appeals to all types of people because there are a variety
of artists available for all different genres of music. For example for the lovers of Hip
Hop there are; Lil Wayne (WAYNE), Nicki Minaj, Drake, J Cole, Lil Twist. TYGA and
Jay-Z which are two very popular rappers. Also for the lovers of Pop there are; JAY,
Trey Songs and Chris Brown. Trey Songz and Chris Brown also tie into the genre of
R&B along with Drake, Nicki Minaj, J Cole, Lil Twist and Big Sean.
The front cover also includes the bar code which gives the information of the price,
and the price is affordable so it would suite all social class members.
The name of the magazine shows that the magazine brings all people that listen to
music together as it is ‘wrapping’ people in one due to the varieties available within
the magazine.

6. What kind of media institution might distribute your media
product and why?
I would want BAUER to publish my magazine
because they have worked with the likes of Q and
KERRANG! magazines which are both very popular
magazines. The fact that they don’t fit in with my
genre gives me a good chance of getting into the
business with them because of my new ideas.
BAUER magazine was founded in 1875 which means
that it has been successful enough to be around for Bauer Media Group is a
a long time and it also means that they know what multinational media company
they are doing and they are very experienced. headquartered in Hamburg,
Germany which operates in 15
countries worldwide. Since the
BAUER also distributes, Radio and Music Televisions, this
company was founded in 1875,
means that it is a cross media convergence. BAUER works it has been privately-owned and
with Kiss TV, 4Music. Kerrang! TV, The Box, Smash Hits under management by the
TV and Q TV. As well as working with magazines and Bauer family. It was formerly
radio. Bauer also have their own radio station called Bauer called Heinrich Bauer Verlag
Radio, this shows that it is very successful. KG, abbreviated to HBV and
usually shortened to H. Bauer.

7. TARGET AUDIENCE AN DHOW THIS
APPEALS TO THEM.
My targeted audience is basically anyone who listens to music. However some issues may include more
about certain types of music than others. For example this issues includes more about Hip Hop, R&B and
Pop more than any other Genres of music. I am also targeting my magazine at people of all class, because
the magazine is relatively cheap and all social groups will be ale to afford it, like the working class people.
My magazine attracts its targeted audience through the use of artists and genre. For example this issues
uses artists of the likes of Lil Wayne (Hip Hop), JAY (Pop) and Chris Brown (R&B). So people into different
genres of music have a choice due to the variety.
The thing about my magazine is that it mostly influences young people of the age of 14-21. this is because
of the use of colours and the layout. The layout is very simple and understandable this links in with the
younger people because they don’t like things to be very complicated and in dept. I also tried to use large
font and bright colours to attract the younger targeted audience, this is shown widely o the double page
spread and the front cover. It also appeals to them through the use of informal language as magazines like
‘VIBE’ don’t use, so this makes my magazine stand out and attract the younger people.
However the contents page shows characteristics that the older generation would prefer due to the
traditional writing style I decided to use. The page also links in with the younger generation because of the
main image of the page.
My magazine is most likely to draw the attention of black people as the front cover’s main image is that of a
black lady.
‘WRAPPED’ appeals to the targeted audience because it is bringing people that listen to music of all genres
by different artists together as they will read the magazine.

8. Audience Feedback
QUESTIONS ASKED;
2.Are you male or female?
3.How old are you?
4.What type of music do you listen to?
5.How much would you pay for a music magazine?
6.What would attract you to buy a magazine?
Answer 1; Answer 2;
2.Male 2.Female
3.17 3.14
4.Hip Hop & R&B 4.Pop
5.£2.00-£3.00 5.£1.00-£1.50
6.Favourite artist on the front cover. 6.Interviews on well known artists
Answer 3; Answer 4;
2.Female
2.Transvestite
3.20
3.19
4.Indie and Rock
4.Chilled out music
5.£.3.00-£5.00
5.£1.00-£4.00
6.How much is in the magazine (quantity & quality)
6.Fashion

9. What have you learnt about technologies from the process of
constructing this product?
I’ve learnt different skills from using Photo shop. These skills helped
me to produce my magazine.
The magic wand tool helped to crop out parts of
the images that were not needed. It was easier
because it used colour to outline what was not
wanted.
The text tool helped me to write on the image. And
conduct the features present on the front cover.
The black and
white tool helped
me to change the
image from being
in colour to being
in black & white.