This document summarizes the key conventions used on magazine covers and how they attract audiences. It discusses mastheads, issue numbers, barcodes and other typical magazine elements that identify the publication and genre. Colors, fonts and visuals are chosen carefully to appeal to target readers. The cover is also designed to give a clear sense of what content is inside so readers know if it interests them. Conventions create realism and help readers understand what the magazine offers at a glance.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Conventions
All good magazines must have conventions on them. These conventions are things such as the
masthead, sub-titles, barcodes, price and date and the issue number.
These are very important as they must attract the audience in some way, for example the
colours used, size, fonts etc. All magazines follow the same rule of making sure the genre
of their magazine is obvious and the audience knows what they want just by looking at the
front cover.
This is why conventions are so important because they make the magazine more realistic and
give the reader a good idea of what the magazine is going to be about.
3. This skyline will appeal to the target
The majority of the audience will be The body language and facial expression
audience as this would be the music they
attracted to the artist due to the used by Eminem convey to the audience a
listened to as well as modern music.
interest they may feel to his music negative representation. The direct contact
and him as a person. The serious that Eminem has with the audience really
The idea of rehabilitation look he is giving off may relate to helps it to be a eye catching front cover. The
through these words his story and this may make the crossed arms that Eminem has something to
represent Eminem in a audience more interested to carry hide and this would attract the audience to
positive way and appeals on reading. carry on reading.
to the audience through
curiosity.
This headline is used to
The puff is used to boost the
create direct speech to the
status of the magazine. The
audience. Also by adding
font used is very bold and looks
such a traumatic part of
like it has been stamped on the
speech it creates impact
page and it signifiers power.
and causes the audience to
have sympathy. They are
also tempted to buy the
magazine out of curiosity of The plug involves including
what happened to the artist. well known artists from the
rap genre. The use of well
known artists reassures the
The play on words suggests
reader that the magazine will
that the article will be
be a good value for money.
Eminem coming clean from
drugs. This intrigues the
audience as their needs are
being gratified through The mis-en-scene used attracts
entertainment. If they are the audience. For example, the
true fans of Eminem they will dark clothes could represent
certainly want to find out darkness and relate to
more about him. Eminem's story.
Real life magazine conventions
4. The masthead on my The main image on my front cover is very bright and eye catching. I used a mid shot and focused directly on the
magazine is very clear and groups expressions. The facial expression shown by the ‘Last Kings’ are very serious however also happy. This
creative. The title wavy conveys to the audience a positive impression. The lead singer of the group on the right has a direct contact
sticks to the main colours of with the audience and is also slightly closer to the camera whereas the producer/DJ doesn’t have direct contact
my magazine (red and and is further away from the camera. This shows how the lead singer has the most authority in the group. The DJ
black) and the A in wavy has of the band has a signifier on his hoody which is ‘Last Kings’ and shows who they are.
a signifier. It is the known
shape of the magazine and
when people see the shape
they should know straight
away that it is ‘WAVY’ the
magazine. The bold four The bold font at the bottom of the page
letter font is like ‘VIBE’ the is very eye catching and the use of two
previous magazine and colours in one makes the front cover
makes my magazine look more unique. The ‘exclusive’ makes it
realistic. sound more interesting as it sounds
more rare and unlikely to happen. This
The rhetorical attracts the audience as they want to
question attracts the know more about the new up and
reader as it inspires coming group last kings. The last kings
them to read on ‘Is is in a red and could signifier how
2012 the year of serious the group are. The other artists
music?’ this makes on the left are in white whereas the last
them want to read on kings are in red and are different. This
and answer the shows they are someone to look out for
question themselves. and this makes the reader want to read
on to see what the last kings are all
about.
The plug of my front
cover involves well
known artists which
will attract the readers
attention. It shows the
reader what the genre
of the magazine is
My magazines
‘R&B’ and also
reassures the reader
that the magazine will
be a good value for
money.
5. th real life
e of my p ictures wi
m angles
I linked so e camera
rtists to s ee how th linked.
a -en-scene
and mis
Both are mid shots with very serious facial expressions. They both look
very modern and are casually dressed. The light shining on both of the
pictures shows the importance of the people in it.
6. How does your product represent particular social groups?
For my front page to be a success I had to research into real life magazines to
get a full on understanding of how I could represent my particular social group.
The R&B is usually stereo typically looked upon as black people who produce
the music. However on my magazine I decided to go against the stereo typical
view and use Caucasian males to represent the genre of music. However it
would be stereo typically easier for the audience to know what kind of magazine
it is if I used black males as the majority of R&B artists are black so it would be
easier for the audience to relate their race with the music. The image on my front
page has a denotation of hoodies and hats. The connotation of the hats and
hoods represent a certain social group. This group is a ‘gangster’ like group and
it shows how the clothes they wear links with the R&B artists of today. The
image on the right shows how the clothes relate to real life R&B artists.
How have you represented teenagers in your product?
My magazine was based around the teenage market hence why I included
bands who teens would listen to a lot. I also included a teenage group on my
front page as teenagers can relate to this photo and a small minority may even
aspire to be like them and see them as role models. I believe the USP of my
magazine was the clear representation of who it is aimed at. I made it very clear
that it was aimed at teenagers through my conventions. During my preparation
for my magazine I conducted a questionnaire which show 90% of my
participants agreed they could relate to my music magazine. My audience in
my questionnaire were between the ages of 14-17 which means they were all
teenagers. My magazine was a very male dominated theme. The group on the
front of my magazine are males and all the artists included in my magazine are The bottom picture shows a real life
also males. However if I was to complete my magazine again I would have
included females so that my magazine would have been aimed at a wider R&B artist ‘Wiz Khalifa’. It shows how
audience and this could be a improvement for the future. my image relates to the style of R&B
with black hats and hoods and the
connotation of these relate to the
social group of ‘gangsters’.
7. What kind of media institution might distribute your media
product and why?
If I had to pick one media institution who would distribute my media product it would defiantly be ‘The Island DefJam’. There are various reasons why The
Island DefJam would be the best media institution to distribute my media product. For starters my magazines genre is R&B and The Island DefJam are one
of the best producers for R&B artists today. They help out artists such as Rihanna, Rick Ross, Frank Ocean and Big Sean. All these artists listed are at the
top level of R&B and Hip-Hop and all belong to The Island DefJam Music Group. Also a lot of The Island DefJams music is loved by teenagers in fact the
majority of their audience is teenagers. This relates to my magazine as it is also aimed at teenagers. Below is a magazine which has an Island DefJam
artist on and also my magazine to see how they relate through style and genre. Both magazines have a very eye catching image and both people in the
image have the same sort of modern, fashionable and teenage style. Straight away you can see that they are both R&B/Hip-Hop magazines in various
ways. As you can see below the artist ‘Big Sean’ from Island DefJam records has many things in common with my magazine. Both images are very eye
catching as the facial expressions used relate with the color red, serious and intriguing. Also they are both very fashionable and teenagers would look up to
this fashion. This is a good feature because my magazine is aimed at teenagers. I believe Island DefJam would be the best media institute to distribute my
product because the names listed on my front page are all related to Island DefJam. The two lads in my image have been heavily influenced by artists from
Island DefJam and you can see this how they dress similar to the R&B artists of today.
On each magazine there are clear signifiers to show
the magazines genre is Hip-Hop/R&B. On the real
life magazine on the right, the ‘Giving you 12 years of
Hip Hop’ shows you straight away the genre of the
magazine. On my magazine on the left ‘Who is the
best rapper ever?’ also shows the audience that the
genre of the magazine is R&B/Hip-Hop.
Another way both magazines show the
audience the genre of the magazine is
through the list of well known R&B artists.
Both magazines use bold font on the artists
to catch the audiences attention and make
the audience want to read on. Both
magazines have also used red as there main
color. This is because red is a very vibrate
and powerful color this may also help catch
the audiences attention.
8. Who would be the audience for your media product?
My audience for my product is teenagers. I aimed my product at teenagers
due to many reasons. I believe the music my magazine focuses on is listened to
by teenagers more than any other age. Also a lot of teenagers look up to the
artists I have mentioned and are inspired by them. This makes the audience
want to read on if they see the people they like and are inspired by. The R&B
scene is stereotypically black people as the majority. However the music has
spread over the years and all races now respect and love the R&B music of
today. Artists such as Eminem have inspired teenagers of today that it is not
just black people who can make quality R&B music.
9. How did you attract/address your audience?
I attracted and addressed my audience in various ways. Through the use of
conventions on my front cover I made my front cover as modern and eye
catching as I could. I researched other real life magazines and tried to get
ideas from them. I addressed my audience through trying to relate the
teenagers on my image with the teenage audience who like R&B. I included
many well known artists to help address my audience especially ones who a
lot of teenagers look up to today.
My magazine on the left shows how I used
various conventions to attract my audience. I
used red as my main color because it is eye
catching and relates to the boys expression of
seriousness. Also the ‘exclusive interview’ on my
front page makes it seem like to the audience
that the interview will be interesting but have to
read on to see it. By using teenage lads as my
background it is much easier for the teenage
audience to relate to their music.
10. What have you learnt about technologies from the process of
constructing this product?
I have learnt a lot from technologies from the process of constructing this
product. I have used various different technologies such as Blogger,
Prezi and also PowerPoint. All have these have made it easier for me to
thoroughly describe and evaluate. I used various other things such as
photo editing. This helped me to make my images more eye catching
for the audience.
11. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?