The document discusses using a similar style and layout to the successful magazine Mixmag for a new magazine. The author decided to use a similar style to Mixmag as their magazines have similar target audiences of 16-20 and 20+ year olds. By emulating Mixmag's style, the author aims to attract their chosen audience as Mixmag has proven successful in doing so. The author also chose similar colors and layout from Mixmag.