1. HouseNation Reader
Profile
Gender :
Male – 55%
Female – 45%
Average Age – 16
Cluster Group :
Young Socialites – people
who care about their looks
and listen to dance and
EDM music.
Technology Ownership :
85% Own a TV
90% Own a Mobile Phone
66% Own a
Laptop/Computer
84% Own an iPod/Mp3
player
95% Own a Docking
Station/Radio Player
Favourite TV Channel :
MTV
88% Have broadband
access
68% Like to keep up with
new technology