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HouseNation Reader 
Profile 
Gender : 
Male – 55% 
Female – 45% 
Average Age – 16 
Cluster Group : 
Young Socialites – people 
who care about their looks 
and listen to dance and 
EDM music. 
Technology Ownership : 
85% Own a TV 
90% Own a Mobile Phone 
66% Own a 
Laptop/Computer 
84% Own an iPod/Mp3 
player 
95% Own a Docking 
Station/Radio Player 
Favourite TV Channel : 
MTV 
88% Have broadband 
access 
68% Like to keep up with 
new technology

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Reader profile

  • 1. HouseNation Reader Profile Gender : Male – 55% Female – 45% Average Age – 16 Cluster Group : Young Socialites – people who care about their looks and listen to dance and EDM music. Technology Ownership : 85% Own a TV 90% Own a Mobile Phone 66% Own a Laptop/Computer 84% Own an iPod/Mp3 player 95% Own a Docking Station/Radio Player Favourite TV Channel : MTV 88% Have broadband access 68% Like to keep up with new technology