The document discusses four key elements that make a good photograph: effective lighting, facial expression theory, effective positioning, and the rule of thirds. Effective lighting is important for shaping how textures appear and setting the overall mood. Facial expressions can dramatically impact how an image is perceived. Positioning strategically places the focal point and includes background elements. Following the rule of thirds by aligning subjects with grid lines can improve visual balance and composition.

1. What makes a good photograph?
 Effective Lighting
 Facial Expression Theory
 Effective Positioning
 The Rule Of Thirds

2. Effective Lighting
 Effective Lighting is more than just how bright or dark it is; it’s also the
key to the look, mood and atmosphere of your images. The direction
of the light will affect how the shape and texture of your subject
appears, while the colour and how soft or harsh the light is can totally
change a shot’s appearance.

3. Facial Expression Theory
 The facial expression of your model can totally change the way a
magazine is perceived, for example if the model is angry the
magazine may come across as a dark and angry magazine –
however if the model is happy and smiling if conveys that the
magazine is a lively and uplifting magazine.

4. Effective Positioning
 Positioning is how something or someone is placed in a photo,
positioning can be effective by featuring the artist/focal point of the
magazine into the image as well as something such as a prop in the
background.

5. The Rule Of Thirds
 The rule of thirds is applied by aligning a subject with the guide lines
and their intersection points, placing the horizon on the top or bottom
line, or allowing linear features in the image to flow from section to
section.