evaluation of my music video

2. October
In October for our target audience research we
had a focus group with a small group of six
people of the correct age to ask them some
questions.

3. During the focus group we explained to the group
the outline of the narrative we were trying to
create. After we had explained the narrative we
then asked to group some questions for example
“Do you understand the narrative?”, “Do you feel
although the video is offensive to men?”, “Which
part of the narrative do you think we should focus
on the most? The past, her now she has moved on,
or how the couple act together now?” Asking open
questions proved very useful due to the group
being able to feedback their ideas about the video
to us, which lead us to more ideas helping with the
development of the video.

4. From the focus group answers it became clear that
they liked the idea of domestic abuse as it is a very big
problem in society, however they made it very clear to
us that it had to be done in a tasteful way. The biggest
problem we believed we had was not offending males
due to showing a male being abusive to this girlfriend.
We got around this problem by showing some
memories of the couple when they were happy and
applying Strauss’ theory of black is a symbol of bad
and white’s connotations are good, so having the male
character seen in the video wearing black and white
showing that he isn't all bad.

5. For future reference we voice recorded the focus group
and shared it on Soundcloud, the link below.
https://soundcloud.com/morgan-bullock-
956677719/ta-research

6. November
In November we conducted some research on how our
target audience consumed music and music video so
we could see for our product where would be the best
place to launch it. We decided for this bit of research
we will hand out paper surveys to the people of the
target audience and then collect them in to analyse the
singing.

7. We asked five questions on the questionnaire.
Question 1) How do you consume music video’s?
Music channels=7
Youtube= 1
Social Media=3
Other (please specify what)=1 Spotify
From this question we established that people
mainly consume music video's through 'Youtube'.
This statistic did not really surprise me as I am the
same as as our target audience and through youtube
is the way I mainly consume music video's. This
question has given us a good insight in to how our
video would get watched by the public.

8. Question 2) Do you listen to a lot of music?
Yes=20
No=0
We gained positive feedback from question number
two as all 20 people we asked to complete our
handout said that they listen to music lots which is
the best result we could of had for this question.

9. Question 3) How do you mostly listen to your music?
Soundcloud=2
Youtube=7
Playtube=3
Spotify=7
Apple Music=1
Itunes=2
Radio=1
CD=2
From question 3 asking how people mostly listen to music the majority of the results
were youtube, however Spotify was another popular answer. I believe this as Youtube is
software that you tend to watch on a computer or phone when you want to watch a
music video not to just listen to music. Whereas Spotify can be used on the go via a
phone, also Spotify have lots of deals to entice people in to become premium member
so they can listen to music without wifi or internet connection which you can't do when
your not premium, which is appealing to our target audience by having student deals.

10. Question 4) Do you ever download music?If so where
from?No=5
Itunes=6
Itube=3
Apple Music=1
Spotify=3
Amazon Prime=1
Youtube Converter=1
From this question we discovered that the most music
downloaded was downloaded through iTunes, which is a
positive answer as it means they are officially downloading it
not illegally. However the next highest answer was 'no'
meaning that they don't download music, I personally believe
this is due to people mainly listening to music on Youtube and
Spotify and there is no need to download it as they can listen
to it for free anyway without having to illegally download it.

11. Question 5) Do you ever buy CD’s?
Yes=5
No=11
Rarely=4One major surprise we have found from our
target audience research is that 11 out of the 20 people
asked never buy CDs and only 4 rarely buy them. For
us this is a worrying statistic as we are trying to launch
our star Sophia via a CD and digipak to this age group.
To resolve this problem I believe we need to complete
some more target audience research to investigate
why people don't buy CD's anymore and to see if there
is anything in particular that would make them buy a
CD e.g a unique selling point that we could investigate
doing for our digipak.