Survery Monkey Analysis - Music Video

1. Survey Monkey Analysis
1) For the result of this question it gives us as a group an idea of the gender of our audience
which we should aim the video towards. It shows that most of the people who answered our
questionnaire were female, as the results came up at around 62%. This may have been due to the
fact we have distributed these questionnaires on to social networking sites, and therefore more
females tend to use and check these websites a lot more often than males. So this may have gave
an unfair advantage due to the fact that many males may not have seen us post these questions.
I think if we were to be fair about this questionnaire it would have been better in making sure
that the ratio of male to female was at 50/50, as it would have given a better idea of the
comparisons between the two.
2)Looking at the results of our age question there is a majority of people who are between
the ages of 16-18. One of the main reasons for this is because of the ages of our group together
are around the ages 17 and 18, so more of our friends on social networking will be around our
ages, so if we were to have a larger difference of ages within the group we would have been able
to collect wider data which included people to answer our questionnaire which were
older/younger. The few older people who have answered our questionnaires were more likely to
be relatives, as not many people of the older generation use social networking sites that often.
3)A lot of the people who have answered our Survey Monkey questionnaire say that they
watch music videos at least weekly. This shows that they probably have quite a lot of knowledge
on how a music video must look. But then because there are also few people who watch them
everyday, it also means that people are a lot more likely to watch the video we make for this
song.

2. Survey Monkey Analysis
Q4)In this question we wanted to
see what genre of music was most
popular and we found that the duration
of our feedback enjoyed listening to
indie or pop music most, this then
contrasts with our music video we have
planned to make, and the audience that
it could aim towards. The least popular
music was the one which is rarely seen
within the charts and the music industry
as much as the other two, therefore we
were slightly expecting there to be less
interest in this genre of music. This is
something which is going to help us
especially with the type of audience we
need to think about while we are
producing our music video. The many
specified genres that have not been
used in the question itself, are slightly
related to the answer we have provided,
but perhaps more specific or grouped
together. Which is found due to the fat
that not many people only like one
genre of music. So as we have chosen to
do an video on an indie-pop band, this
could serve to a wider range of people.

3. 5)This question was designed to tell us how and where people listen to music. From
this we found that the 2 most popular were spotify, iTunes respectively. We have asked
this so that we know where will be best to not only distribute out video and advertising
but what links we can actually put on the video and the digipack. These links will also
allow us find the best place to find ideas and links that we can use on our digipack. We
also had an other selection that generated a few more ideas we can use e.g. Sound
Cloud but it also told us that a lot of people used illegal downloads witch is something
that we can not help will promoting as it is illegal and makes the record company no
money.
6)This was the sixth question on the questionnaire, and we have asked this so we can
find out what social media sites are being used the most. From this we found that the top
3 were Facebook, Instagram and Twitter respectively. We have asked this so that we
know where will be best to not only distribute out video and advertising but what links
we can actually put on the video and the digipack. These links will also allow us find the
best place to find ideas and links that we can use on our digipack. We will be able to link
the band back to social media sites using tags and hashtags for the viewers to feel more
into the band and what they are doing. Also new and different ways of promoting the
band and the new album/digipack.
Survey Monkey Analysis

4. 8)The responses to this question suggest that the use of narrative is a key feature in
making a successful music video as it took 44.19% of the results. The second most chosen
section was the use of live band footage; these two things would have to feature in our
group’s music video in order for it to appeal to this audience. We would have to put the
most focus on the narrative element of the video as it has the highest percentage of the
votes, so our video would have to contain contrast between the narrative story line and
close ups of the band playing their instruments. The answers for the other (please specify)
section were as follows: That the video tells a story, that the video has imaginative visuals
that have a specific relation to the song’s lyrics. Originality was another point that came
up, they response stated that they like a music video to be unique and imaginative, this
would attract people to watch the video as it would be something new that hadn’t been
done before.
Q7)For this response the participants in the questionnaire had a blank field
to comment on whatever they felt makes a good digipak. The results are as
follows: Good images, Bonus tracks?, original artwork, something that stands
out, creative design of the cd cover and lyrics of the songs in the cd case,
intriguing, bold…uses imagery as a metaphor…really engages you the moment
you pick up the cd, colourful…eye catching, standout/iconic design…usually good
to have the name or branding of the band fairly recognisable and easy to pick up
out of a number of different packages. These are some of the responses that we
received, from all the responses we received I feel like to appeal to our target
audience we should be original in our design and have the name of the band in a
creative but prominent place on the album, our cover should also be colour full
and engaging as well as easy to pick out from on the shelf of retailers
Survey Monkey Analysis