Evaluation of contents page question 1.

1. Contents page

2. This is my finished contents page. On my contents page i
followed conventions of using three collums only to display
the information, the use of only three columns makes the
information look neat and all in order. I’ve created
synergy by using a blue gradient for the background, this
is also setting a house style of the magazine.
This is not how i had originally planned my contents page.
I had planned for there to not be any columns and for
there to be a bundle of three photos in the top corner and
three photos in the bottom corner. When planning on
paper that design really seemed to work and looked great,
but the problems started when i started to construct. I
started the construction by adding in the bundles of three
pictures at each side, after that i decided to start drawing
the lines for where the articles and numbers were going to
go, and thats where it all went wrong. So to solve the
problem i decided to start my contents design again.
After realising the design before wasn't going to work i
decided to do some research into popular magazine such
as ‘Q’ and look at how they have planned there contents
page, and i took inspiration from them and started to
design a new contents page.

3. The exclusive article
After having the main exclusive article so heavily
advertised on the front cover i decided to make the
exclusive article not as outstanding on the contents page so
other articles also got advertised.
I decided to use a photo of Amy again so the reader makes
the connection between the front cover and the contents
page that its the same artist and it then reminds them to
turn to the article and read it. I have tilted the image so it
goes across the column line so it is in two columns. I know
this is breaking conventions as its not adhering to three
columns but i did this to also make sure that the article is
still seen amongst all the other articles on the contents
page.
Also i have repeated the idea that this is the ‘cover story
exclusive’ just so people realise that this is a amazing
article due to it being advertised on the front cover and
contents page. Also because it is addressed as exclusive
both times.
The ‘cover story exclusive’ was also put in the same colour
as Amy’s dress to create synergy between the photograph
and the title for the advertisement.

4. Conventions adhered to-
The first convention I have adhered to is the use of columns, this is a convention seem in
pretty much all vintage music magazine. The use of columns makes the information
clearly displayed and make all the articles easy to read.
The next convention i have adhered to is advertising features such as gigs, vintage events
near you and things like vintage tearooms. Advertising things like this attracts the
attention of people who like vintage much or who are vintage collectors.
Another convention i have adhered to is using puffs on the contents page to advertise the
magazines Facebook, Instagram and Twitter pages so that fans of the magazine can
follow these social media pages and then information on new and exciting things that the
magazine is doing. Also Ticketmaster is advertised, this is a big selling point as it attracts
the target audience or people who like going to concerts so they can see what concerts
they can go to or see if any of the artists featured in the magazine are featured.

5. Conventions manipulated-
This photograph features on the contents page, i have manipulated this by instead of just
making it black and white or sepia i have transposed the photograph into sepia and then i
have added a scratched effect on top of it. The use of this effect created the look as though
the image was actually a photograph from the era of the magazine and could be a genuine
photo from the period.

6. Conventions challenged-
A convention i have challenged is the fact that all my photographs on my contents page
are just of single artists instead of a mixture of groups. I feel this was an appropriate
choice as the photographs on my magazine are generally advertising the article about
them. Also only using single artists changes the magazine and makes it less traditional
vintage and more modern.
Also the photographs on my contents page are all of girls, this is representing the genre
that the magazine is based around through the use of photographs.

7. More conventions
challenged-
Another convention that has been challenged is the fact that no colour popped
photographs have been carried through from the front cover. The reason I did this is
because I didn't want colour pop to be seen as synergy between the pages, I just wanted it
to be a feature that happened once to attract the target audience to modern vintage.

8. I believe that Perkins theory that
“stereotypes are not simple” is true in the
case of my contents page. As i wanted to
create a contents page that was
noticeably vintage without making it too
traditional as i wanted the whole
magazine to be modern to interest
teenagers and young adults, but also
attract older people who love and lived
through the vintage music era.

9. Evaluation
This is the headline at the top of my contents page, this is a very
outstanding feature because of its size and the boldness of the black
writing. Also the masthead from the front cover is used onto of the word
contents. The point of using the masthead from the front cover on the
contents page is to create synergy between the front cover and the
contents page.

10. Evaluation
At the bottom of the contents page i have added a puff advertising that
you can subscribe and get the magazine digitally or printed and how
you can save up to 42%. This puff will appeal to a lot of people as they
like to get good deals on this such as magazines. I decided to make the
back of the puff blue so that it matches in with the house style of the
magazine blue.

11. Evaluation
On the contents page I also decided to advertise gigs and festivals in a
puff with the ‘Ticketmaster’ logo. This is so people can have a look on
ticket master to see what gigs and festivals are available to them. Again
I have made the puff blue so it fits in with the house style and the shape
used as a puff is like a brush coat of paint which is unusual so will catch
the readers eye.

12. Evaluation
At the very bottom of the contents page i added in the logos for popular
social media sites Facebook, Twitter and Instagram. I did this so people
will follow the magazine on social medial sites to see and the new
exciting things happening with the magazine. Also the magazines target
audience majority use these social media sited so will be able to find
out social media sited and offers that are happening.

13. Evaluation
At the bottom corner of the front cover and the contents page is a web
address for the magazine. The point of the website is so people can
subscribe to the magazine and can choose whether they would like to
have a printed copy of the magazine or whether they would like it
digitally. I decided to due this as from my target audience research
everybody seemed interested in having different options of ways to read
the magazine.

14. Evaluation
Finally on the contents page i decided to create a usuals column, that
would be filled with the same kinds of article in every magazine. The
things that will be in this column are the most popular things from each
issue of the magazine.