These are the results from my target audience research questions.

1. Results of target research
questionnaire.

2. Question 1
• What would you want from a vintage
magazine?
• Answers: fashion, bands, freebies, vintage
information, old music, free cd, popular bands
from the era, stories on vintage artists, 1960s
music, vintage stars, facts about musicians,
vintage sport, learn new vintage facts, lots of
pictures and thing in relation to vintage.

3. Question 2
• Do you know a lot about vintage music?
Answers:
yes= 6
No= 9
A little= 5

4. Question 3
• Would you prefer modern vintage or
traditional?
Answers:
Modern=11
Traditional= 9

5. Question 4
• What colour do you feel would match a
vintage theme?
Answers:
Red= 10
Brown= 2
Burgandy= 2
Cream/neutral=3
Yellow=3

6. Question 5
• Do you find bad language offensive?
Answers:
Yes=7
No= 11
Depends on context=2

7. Question 6
• Does vintage fashion interest you?
Answers:
Yes=13
No=7

8. Question 7
• Would you be interested in finding where to
buy vintage fashion from?
Answers:
Yes=13
No=7

9. Question 8
• What would you want from a double page
spread?
Answers: artists, pictures, music, fashion,
interview, large image, information on artists,
vintage clothes/bands, news from the past and
sport.

10. Question 9
• Do you prefer natural looks you can relate to?
Answers:
Yes= 16
No= 4

11. Question 10
• Do busy front-cover’s appeal to you?
Answers:
Yes=13
No=7

12. Question 11
• Would you follow a magazine Facebook page?
Answers:
Yes=10
no=10

13. Question 12
• Would you prefer weekly magazines or
monthly?
Answers:
Weekly=4
Monthly=16

14. Question 13
• Do competitions interest you?
Answers:
Yes=11
No=9

15. Question 14
• Would you be interested in vintage themed
events?
Answers:
Yes=13
No=7

16. Question 15
• Do you know of any vintage artists?
Answers:
Yes=5
No=15

17. Question 16
• Do you like adverts in magazines?
Answers:
Yes=7
No=13

18. Question 17
• Would a black and white cover with coloured
features interest you?
Answers:
Yes=16
No=4

19. Question 18
• What do you imagine a vintage music
magazine being called?
Answers: Jukebox delight, Jukebox, vintage
times, vintage vogue, vintage vibes, vintage
o’clock, old news and vintage.

20. Question 19
• Do you like gossip in a magazine?
Answers:
Yes=11
No=9

21. Question 20
• Do you like ‘cheesy’ or stereotypical images?
Answers:
Cheesy=9
stereotypical=11

22. Question 21
• Do you shop online?
Answers:
Yes=16
no=4