Are you male or female?
We decided to let 5 males and 5 females take part in our questionnaire so that we
could get an even number of each gender to give a valid opinion when completing
our questionnaire. This has enabled us to see if males and females have different
opinions and if that would affect the size of the audience that would watch our music
video. In my opinion, I feel that there may be slightly different opinions from each
gender but generally, they will like the same things if they are in the same age range
due to being in the same generation.
What age range do you fall into?
This question was helpful to the team as it gave us a vague idea for the questions to
come next as we were able to assume that for example, the people in the age range
18 and under were probably more likely to listen to pop music stereotypically. As we
can see from the questionnaire results, half the people that completed the
questionnaire were in the ’18 and under’ category, 30% were aged ’19-25’, 20%
were aged ’26-35’ and none of the people that completed the questionnaire we over
35. As we posted this questionnaire on a ‘poll website’, we came to the decision that
there was nobody over 35 that completed our questionnaire because most people
over this age may not be interested in taking a questionnaire about music. This also
showed to us that we need to target our audience towards our age range as we can
relate to them more than the older generation.
What is your occupation?
We decided to ask this question, to see which people tend to listen to music and
watch music videos. As you can see from the graph, the results showed that majority
of the people that answered the questionnaire are students. I thought this was
because people with part time or full time jobs usually don’t have enough time to sit
and watch music videos in between working or at work. However, students such as
sixth formers have ‘free study periods’ where they can watch music videos. Also,
when at home or working they may have the television on or you tube, to watch new
music videos. This allows them to feel some sort of belonging within friendship
groups and within society.
What genre of music do you listen to the most?
This question was very helpful to us as we also used it in the last questionnaire that
we created as well. It allowed us to choose a specific genre to base our music video
on, and also pick a song that was suitable for our audience. As you can see from the
graph, ‘pop’ was the most popular genre that the people listened to the most. I feel
this is because on TV’s they play mostly ‘chart music’ which is mainly pop music. In
my opinion, l feel that the people that were 18 or under have chosen the pop genre
and the dance genre, and then the older people have chosen the other genres. I feel
this has helped us to decide what genre to choose for our music video as we think
that the best audience to aim for is our age range (18 and under).
What devises to you use to watch music videos?
As the graph shows, mobile phones were the most popular option to watch music
videos on. This was surprising to me in a way, as I would have thought older people
would watch them on the television when watching music channels. I also felt that
however, teenagers would be the main use of watching music videos on their phone
as they may watch them when they are out, on the bus, at school etc. so this wasn’t
surprising. We asked this question to see which devise people would watch music
videos on more as we thought people would pay a lot more attention to detail if it
was on a bigger screen such as a TV. If most people watched it on their mobile
phones, they may not see as much detail within a music video. However, people
may recognise more aspects if they were to watch it on a bigger screen. Students
like us that are currently analysing videos, would need to have a lot of detail to
analyse and so there needs to be a lot of detail involved even if the audience were
watching it on a big screen. I was surprised that TV wasn’t more popular than it was,
as I would have thought people would watch music channels a lot.
What type of narrative/story do you like to see in music videos?
We thought this was a really helpful question for us to include within the survey, and
we have kept this question from the previous questionnaire. We found this helpful as
it meant that we could see what was the best ‘scenery’ for us to use within the music
video, and what would get the best reaction. As we can see from the pie chart,
‘summer/holidays’ was the audiences favourite type of music video to see. We also
found that on the comments of the poll, someone had wrote, “I think that you
should do a „holidays‟ kind of theme e.g. Christmas, as people will remember it
more if the video is associated with a certain theme.” In my opinion, this was a
really good point from the anonymous person as I do think the audience will
remember it more if it is associated with a certain theme. The person that chose
other didn’t actually specify what other choice they would pick, however there are a
range of other themes we could choose for the music video.