Music video analysis of a questionnaire from our target audience

1. Music Video Analysis

2. Gender
• The most popular result for this
question was females. We expected
this answer due to the genre we have
chosen and the male singer we have
chosen. This response is conclusive
although there is still around 30% of
males taking this questionnaire. As a
result, the video will have the target
audience of females in mind and
reflect a fantasy of younger females
rather than males.

3. Age
• The most popular result for this
question was 16-24 year olds. This is a
conclusive response and we’re happy
with this result as that was our ideal
target audience. They’re a younger
group of people who are more likely
to watch music videos than an older
audience. Due to having a young
adult target audience, the narrative and
all fine details will be made to intrigue
them.

4. Ethnicity
• We had a conclusive response for
this question and expected this
response. Stereotypically, people of
a white ethnicity are more than
likely to listen to pop music than
other ethnicity.

5. Social Class
• The most popular response for this
question was, as expected,
students/unemployed/casual workers.
Due to the average age of people
answering this questionnaire being 16-
24, they are more likely to be watching
music videos rather than a higher
social class. It’s seen as more
‘common’ than ‘upper class’.

6. Overall Colour Scheme
• The most popular response for this
question was darker colours and
black and white. Due to the nature
of the song and the lyrics, this
reflects the overall piece and suits it
better with darker colours/ black
and white. This will be included in
our music video. This is a
conclusive response.

7. Camera Shots
• We had 3 popular responses. These
consisted of: close ups, longshots
and shots of the dancers. By using
these types of shots, we will be able
to approach the filming in an
artistic way complimenting both the
dancers and the potential of FX.
This is a conclusive response.

8. Costume
• There were 3 popular responses when
it came to the costumes of the dancers.
These were: casual clothing,
oppositional clothing and leotards.
Due to the first two being the most
popular responses, we will have a
production meeting with our dancers
and see what they feel most
comfortable with. This is a conclusive
response

9. Attraction
• The two most popular responses for
this question was: the music video
being unique and the concept of the
music video. We believe we have
created a unique concept and artistic
approach to this music video. A lot of
this will be presented with the
choreography the dancers perform.
This is a conclusive response.

10. Artists Being Listened To Today
• The most popular results were as
followed: Sia x5, Justin Bieber x3 and
Ed Sheeran x2. Looking at examples
of these three artists, they all have
creative and unique approaches to
music videos making them memorable.
We intend to do the same with ours in
hope it attracts our target audience.
This response is conclusive.

11. What Attracts You To A Music Video
This most popular response was just
the use of images when watching a
music video. Two people answered a
balance of text and image. This shows
our target audience are interested in
visuals rather than text and would
rather see the narrative shown
through actions rather than text. This
is a conclusive response.

12. Text On Screen
• In response to the two people who
answered text to the previous
question, they both agreed they’d
want to see a sans serif typography.
This response is conclusive but
won’t be acted upon as such due to
the lack of people wanting to see
text in our music video.

13. Narrative
• There were two most popular responses
these being: an abusive relationship and
falling in love with someone. The second
most popular results were: Looking someone
and suffering with and illness/burden. An
idea we will take forward is the ides of
‘extremes of love’ as these are relatable to
both answers/We are going to have a
production meeting decide which narrative
we are going to choose. The result is
inconclusive and needs further discussion.

14. Location
• The most popular response for this
question was a dance studio. This
result is conclusive and we are
going to be as creative as we can
with this location choice.
Possibilities include the use of:
smoke machines, different types of
lighting and different shots.

15. Special/Visual Effects
• The most popular response for this
question was no for special and visual
effects. I believe our target audience
want to see most of the work raw from
the dancers rather than technologies.
We may include some special effects
but will not be relying on them to
create the music video. This is a
conclusive response.

16. Lip Syncing
• The most popular result was a no
for lip syncing. A very conclusive
response which shows that our
target audience want to see our
narrative through the dancing
rather than them lip styncing.