The document discusses how a film crew addressed their target audience of young adults aged 16-18. They included a news report halfway through to add intrigue and emphasize the danger in their post-apocalyptic story. Positive feedback from questionnaires showed the target audience understood the plot and enjoyed the clip, though some noted room for improvement in audio and acting quality. The majority said they would see the full film and recommend it to friends due to its intriguing genre and plot.

1. HOW DID YOU
ATTRACT/ADDRESS
YOUR AUDIENCE?
By Melissa Minshull

2. What did we do to address our
audience?
◦ In our film we wanted to create intrigue in the audience.
◦ One way we tried to achieve this is by adding the news report in half way through the sentence
of the scene before. We did this to show that the news was important and to put emphasis on
the report which sets the scene.
◦ Also during the news report we cut out parts and replace them with static to imply the danger in
the world. We made sure that the key information was still in but that there was just enough to
understand the plot and nothing more to make the film have a restricted narrative.
◦ We also used a focus pull to indicate that the main character had been unconscious or asleep.
This raises questions in the audience such as “what happened to her?” and “why is she alone by
a lake?”

3. Do you think you have reached your
target audience?
◦ I believe that we have reached our target audience.
◦ I believe this as when we sent out questionnaires to our target audience we received very
positive feedback
◦ We asked 11 questions in total with 9 questions being required to answer

4. Demographic layout of responses
◦ As our target audience is young adults we asked multiple teenagers about our film
◦ We had responses from seven 16 year olds, five 17 year olds, and three 18 year olds
◦ We also decided that we wouldn’t focus on a specific gender so got results from an equal
amount of males and females
Age
16 17 18
Gender
Female Male Other

5. Reaction to the clip
◦ When we asked if people understood the plot 100% of answers said yes.
◦ 100% of answers also said yes when asked if they enjoyed the clip.
◦ When asked for reasons for this response we had a variation of reasons from a good plot to
interesting editing

6. Reaction to the clip
◦ The next question on the survey was if any improvements could be made to the clip.
◦ We followed some of the advice such as adding an intro to the news segment to make it fit in.
◦ However some of the problems pointed out were down to the non-professional equipment,
such as the audio issues, or the use of armature actors, for example the news reader being
“unbelievable”, which could not be helped due to the resources available to us. Although I do
agree that they could be improved.

7. Reaction to the clip
◦ When asked whether they would go to see the full length film 13 people said yes and 3 people
said no despite saying they enjoyed the clip.
◦ The main reasons being that they feel the genre is overused and not for them
◦ However the majority would go and see a full length version as the clip piqued their interest
Would you go and see the
full length version of this
film?
Yes No

8. Reaction to the clip
◦ When asked if they would recommend the film to a friend 100% said yes.
◦ Many of the responses stated the genre as the reason.
◦ Other responses also talked about the plot and how it seemed interesting.

9. What was successful?
◦ I feel that our choice of genre was popular for our target audience as many commented on the
fact that they enjoy the genre.
◦ Because of this I also feel as if we were successful in portraying conventions of the genre to
attract the audience such as the end of the world theme, and young people being in charge.
Other conventions we used are themes of isolation and a restrictive narrative to keep the
audience guessing.