Bauer Media Group would be an ideal distributor for the media product due to their extensive experience distributing magazines targeted at various genres and audiences. Specifically, Bauer distributes magazines similar to the proposed house music magazine, such as those focused on niche interests. Distributing a house music magazine could fill a gap in Bauer's offerings and expand their reach to a younger female audience not served by their current portfolio. Bauer may want to distribute the magazine to diversify their market across different demographics and maximize profits.

1. What kind of media institution might distribute your media product and
why?
I think that a company such as Bauer Media Group would be
ideal for the distribution of my product. The company have
extensive experience in distribution of different genre and
products such as: Q, FHM and Closer. They also distribute
magazines that have very specific audiences and may not be as
well known as magazine like Q for example: Classic Car
Weekly and Golf World. From this research, I know that they
would be perfect for the distribution of my magazine.
Bauer are yet to be the distributors of a House magazine and therefore I think they would take interest
in the fact that they could fill a gap on the shelf. The majority of their magazines also tend to be more
catered for a male audience (68.3%), therefore my magazine would open up the female audience more
and specifically a younger audience. Their female audience magazine such as Closer, Grazia and Mother
and Baby and all aimed at the slightly older female market and they don't distribute any magazines that
are for the mid teens- therefore my magazine would fit into this gap.
I think there is a chance that Bauer would want to distribute a
magazine that may not necessarily have an overlap in audience to their other magazines, based purely
on the genre of the music. In order to open up their market as a company and make as much profit as
possible from different social/gender/age groups.