Bauer Media would be the best publishing house to distribute the media product because it has a readership that is 56% female and aims to target both men and women. Bauer already publishes a music magazine for a younger audience, so distributing a magazine for an older music audience could benefit sales. While IPC Media owns NME, distributing through Bauer would allow the magazine to reach a wider audience and share sales across titles. Bauer also publishes magazines priced affordably for younger audiences, fitting the proposed £1.50 price point.