- The contents page uses one main image of a woman dancing surrounded by blurred men in the background, showing the spirit of dance music.
- Headlines are straightforward and to the point to inform readers without needing to read the full articles.
- The layout is clean cut and sophisticated with clearly separated sections. The large central image and simple text appeals to the target audience of young men interested in dance music culture.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
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1. Billboard- Contents Page
Analysis
The images used are not as “mainstream” or iconic as that of Rihanna used
on the splash image of the front cover. The images used vary, from animation
to on location shots. No studio shots are used which is quite unnatural in
magazines, of most sorts. The images themselves have very little in
common, which could represent the diversity „Billbord‟ cover. Nothing familiar
is struck when looking at these images, which completely rejects the cover
splash image of Rihanna as she is an icon to the pop industry. The text used
is mainly sans-serif, yet serif is used also. The serif text is used to show the
headings of the text e.g. “Upfront” and “features” on the left side of the split
page. The rest of the text is written in sans-serif font. “Contents”, “NO1” and
“Home Front” are written in white to show the main titles of the subsections.
On the left hand side of the page, the main colour scheme is blue and black.
With each title of the articles being blue and the small description being
black, making it an easy read for the consumer. The layout to this contents
page is simple, with the page being split into 3 separate sections, with the
corresponding text being featured in each one. The right hand side is
dedicated to music charts (Albums, Songs) with the left side being dedicated
to the main articles, and the bottom of the page having online usages and
upcoming events. The lines used make act as a clear break-up of all the
different sections of the contents page and looks very modern. However, due
to the audience of Billboard, I think this layout is a little childish for those of
22+ years of age, and not as sophisticated as needs be to appeal to an
audience of this age.Overall, the layout of the contents page is very „cleancut‟ .The language used is again simplistic and no complex words are used.
Therefore, appealing to an audience of teens, who are more likely to listen to
the pop genre. The colour scheme is quite feminine using 2 main colours of
blue, white and grey. As the charts section uses a lot of different colours and
shades of those colours, the main colour scheme is subtle enough to not
clash with the section.
2. Q- Contents Page
Analysis
Q‟s contents page is primarily based around the images it uses. The
are all on location shots and show a lot of action within them all, they
are the opposite to the posed studio photographs featured within
other magazines. The images overlap, creating a textured/cluttered
look, which could (metaphorically speaking) represent the music Q
covers- mainly bands who produce layered instrumental and vocal
sounds. The only image different to the other featured on the page is
the picture of David Bowie. The image used is iconic, rather than
recent and alongside the tag line “They‟re making a total exhibition
of him.” shows the iconography of the artists within the genre of
music Q are all about. The taglines supporting each of the images of
the left-hand side gives nothing away. So the consumer will be
intrigued to know the story about some of their favourite musicians.
The text one the side of the page is extremely minimal, yet
necessary to hint at the storylines. On the right hand side of the
contents, every title of the feature and regular articles are written in
serif font, with the cover story font being sans-serif, this creates an
immediate visual difference between the two sections of text. As
said, the left hand side of the page is based around the one location
“real” pictures of the artists/bands featured. Whilst the right handside
holds all the information. The columns separating each bit of text are
split in “Cover Story”, “Features” and “Regulars”. This clearly
separates what is new in this issue of the magazine, to the
regular/visual articles that feature in this magazine. Therefore the
consumer can make the decision as to whether they would like to
buy this issue easier. The language used, like most magazines is
simplistic and there is very little of „a play on words‟ within the title of
the article, therefore the consumer knows exactly what the article is
about, with no confusion. Personally, I think the layout of this
contents page is professional and will definitely appeal to an
audience of their target age (15-24 years). The cluttered look with
keep their attention locked on this page, and won‟t be something
they will just flick over when reading the magazine.
3. Q- Contents Page
Analysis
Unlike „Q‟, mixmag opts to use one main image as opposed to several smaller
images. Although the image used by mixmag catches dance music in action
and therefore is a wise choice to use. The clothing the model wears looks as if
it may be from a different era, possibly referencing from the breakout of dance
music in the 70‟s. It is metallic and glittery/sparkly, therefore grabbing the full
attention of those around her.
The girl herself is in focus, whilst those in the background are blurred, showing
the model in action and presenting the high spirit of the music genre. The
image isn‟t very well lit, however against the pure black background, the image
almost looks like it is in fact in spotlight. The dark look of the model used, with
short brunette hair, smoky eyes and a crowd of men around her: Shows her as
a potential femme fatal character that mesmerises those around her with the
way she dances. “Contents” is written in quite a quirky font, with the majority
of the other writing being in a far more subtly sans-serif font. The
headlines/titles of each article are straight forward and to the point, therefore
the consumer doesn‟t need to „flick‟ through the magazine in order to scan the
article to decide whether it is to their taste. All of the text is white, which stands
out against the black, which also leaves the image being the only colour on the
page. At the bottom of the page, it reads “Your Free CD: Boys Noize”- this lists
all the tracks of the artist‟s new album, alongside a description of the artist,
giving the consumer a recommendation of music, picked by experts of the
genre. The layout of mixmag, is quite simplistic, with each section of text being
clearly separated by a line underneath the previous section. The whole layout
looks very clean cut and sophisticated. The image used takes up a high
proportion of the page, meaning the woman can appeal most to the „male
gaze‟, a concept of Laura Mulvey‟s. It also becomes the main focus of the
page, which will attract to this type of reader who have a high disposable
income to spend on nights out such as those pictured. The language used is
simplistic and all the sentences are short, yet tell the consumer everything
they need to know, in context of the article.