Bauer will produce the author's rap music magazine because they have experience producing high-quality magazines for genres like sports and cars that appeal primarily to males, which is the target demographic for a rap magazine. Conde Nast is missing a rap magazine but focuses more on female audiences. IPC Media would also have been a potential producer since they lack a rap magazine and appeal to both genders, but the author decided against them in case balancing male and female interests proved difficult.