The document discusses how the student's media product uses and develops conventions of real music magazines to be recognized as a genuine magazine. Specifically, it includes pictures that bleed to the edges of pages, a professional looking masthead, competitions, and cover lines on the front page like real magazines. It also uses conventions like a double page spread with a model on one page and writing on the other, and including an interview quote, to identify it as an indie rock magazine. However, it challenges conventions by portraying the musician in a relaxed way rather than angry, and not including instruments, to make the magazine stand out from typical indie magazines.