The author chose Bauer as the publishing house to distribute their music magazine because Bauer owns popular magazines like Kerrang!, Mojo and Q that focus on rock music. The author's magazine would fit with Bauer's style as it is a mix of Kerrang! and Q in style, but focuses on pop rock music rather than indie/rock. This genre difference means it would not compete directly with Bauer's existing magazines and could attract a new audience, helping both the magazine and Bauer succeed.

1. G E O R G I A C AT T E R A L L
QUESTION 3:WHAT KIND OF
MEDIA INSTRUCTION
MIGHT DISTRIBUTE YOUR
MEDIA PRODUCT AND
WHY?

2. WHY I PICKED BAUER
• I think the publishing house that would best suit my magazine
would be Bauer. I chose them because they own Kerrang!,
Mojo and Q magazine, which are all very popular and
successful magazines.

3. THE STYLE OF MAGAZINES THEY
DISTRIBUTE
• I think my magazine would fit in with the type of
publication as they distribute the same style of magazine
as me. I think mine is a mix of both Kerrang and Q
magazine so it would fit in as it is similar but it’s different
to the magazines they distribute so we wouldn't be
hitting the same target audience. As it is different it would
also fit in because there isn't the same type of magazine
to compete with which will mean the magazine will have
a loyal audience.

4. GENRE OF MUSIC
• In addition I would fit into Bauer because the genre of
music in my magazine is different to the music
magazines they distribute already. The genre of music in
my magazine is pop rock and the music in the other
magazines is Indie/Rock. This will help my magazine fit
in because there isn't any competition within the same
company which will help sell my magazine. This will also
help bring in a new audience because there isn't any
magazine with the same genre so it will bring in a new
audience in who like the music in my magazine which
will help the company's success.