The document discusses different masthead ideas for a music magazine, including "Independence", "Liberty", "Discovery", and others. The author created a poll to get audience feedback on the masthead ideas. Based on the poll results and the goal of appealing to the target alternative music audience, the author selected "Independence" as the masthead. Typography options were considered for rendering the masthead, with a bold, eye-catching font being selected to convey the meaning of independence. Sample story ideas were provided, with an interview on new unique rock being chosen for its difference and ability to catch the target audience's eye.