This document summarizes how the media product represents particular social groups. It aims to represent indie rock fans and culture, noting that targeting multiple distinct groups like classical and emo would not work. It represents indie rock fans and "hipsters" but likely would not appeal to emo fans. It also aims to represent issues of race, gender, and sexuality. It features a mixed-race woman on the cover to represent diversity in indie rock. Both male and female models are featured to show equality. It also addresses homosexuality and homophobia through the models and a story, showing the magazine supports people regardless of sexuality.

1. 2. How does your media product represent particular social groups?
For this I was looking to aim my magazines mainly towards indie rock fans, people who
enjoy indie rock music, it was aimed for one group in particular, I didn’t try and aim my
magazine at more than one social group due to the fact it would clash, for example, if I was
to do a magazine that was aimed at classical and emo groups, it wouldn’t go due to the fact
they are completely different, so for me if I was to aim my magazine to more than one social
group it wouldn’t work, I feel it may be able to be aimed at some rock fans and indie fans,
since they are a combination of the two. My magazine represents indie rock culture or
hipsters, this maybe a stereotypical view from a different social group. I don’t feel like my
magazine would appeal to emos due to the fact I know many people who are stereotyped as
emos usually go for magazines like Kerrang, they tend to have a very violent looking and eye
capturing with jagged writing etc. whereas with my magazine I have a very professional
looking magazine, the odd few eye capturing fonts or images. I feel that my magazine is
able to deal with issues like race, gender and also sexuality, I feel that it deals with the
issues of race because my front cover has Gabby who is a mix race girl, stereotypically indie
rock/indie groups tend to be mainly white people so I feel I have kind of changed this image
of indie rock/indie stereotypes, I felt that my magazine should accept people for who they
are including their race. I have also looked at gender, I have a female for my front cover and
content page, I have a male for my content page and double page spread, this is showing
both men and women are equal, they don’t have different rules for one and the other, it
shows that the magazine is accepting both females and males which will broaden the
audience due to it having both males and females but also the fact that the magazine
accepts both male and female as an audience to the magazine. I also said that my magazine
deals with the issue of sexuality, me knowing both the models who had come for the photo
shoot being gay and lesbian, I also added in the double page spread about how Wilson deals
with homophobic abuse, I felt that I wanted to include this because I feel that the issue of
homophobia is still a major thing in society, I wanted to show my magazine wasn’t against
anyone’s sexuality.