The author used colloquial language and slang words to make the magazine engaging for their target demographic of teenagers in London. They emulated the informal style of other professional magazines. For layout and design, they were inspired by the contents page of Q Magazine and included eye-catching collages and photos with brief descriptive captions. Colors of red, white, and black were chosen to reflect the luxury themes of the hip hop genre. For costumes, models dressed in black clothing and sneakers based on survey responses and research into how hip hop artists dress. Poses for photos conveyed strength and power for male models or sexuality and appeal for female models.

1. How did you attract/address your audience?

2. Language
With my magazine I used colloquial language
and included some slang words and phrases.
Looking at other professional magazines I
noticed that they were slightly informal and
conversational with their language. This may
be done so that it could readers can engage
with the articles; a lot of the phrases and
words are also part of my demographics’
(teenagers from London) idiolect

3. Layout and design
I really liked how Q Magazine did their contents page
for one issue and so did many of my peers, and if that
appealed for me and other people who were the same
age and who I aimed my magazine for, I chose to do it.
The collage layout at the first page is very eye-catching
with the different colours of the pictures and designs on
the page.
With some of the pictures, I included some small
descriptions to them about the article. I made sure to
make them descriptive yet not give away too much so
that the readers would want to read the article.
I kept to the house style of the magazine which was the
use of the colours Red, White and Black. These colours
have luxurious and strong connotations which reflect
the themes and style of my magazine and the genre of
my magazine.

4. Costume
In my survey I asked people “What type of clothing
would you associate with hip hop?”
“Hoodies”
“Trainers from Nike or Adidas”
“Clothing from a black palate”
In addition to my survey I also researched artists from
the hip hop genre and looked at how they dressed and
they wore things similar to what people in my survey
answered.
So I asked my models to dress in black clothing and to
wear trainers. Part of the hip hop culture other than the
music is the clothing, hip hop has a very distinct type of
style and it is only appropriate for my models to dress
that way for people to easily distinguish that my
magazine is a hip hop magazine.

5. When I was thinking about the photos I were going to use for my magazine, I thought about the angles and poses
for my models. Typical poses and angles for a hip hop magazine is that they were to be taken from a low angle as it
connotes strength and power, while the models (depending on how they looked) were to pose a specific way to
describe their personalities. For example I had most of the boys pose with their arms crossed or to have their chest
out as it connotes strength and aggressiveness, whereas with the girls I had them either pose laid back or had their
legs stretched out and arms far apart to expose their sexuality and increase their appeal.
Models

6. When I was thinking about the photos I were going to use for my magazine, I thought about the angles and poses
for my models. Typical poses and angles for a hip hop magazine is that they were to be taken from a low angle as it
connotes strength and power, while the models (depending on how they looked) were to pose a specific way to
describe their personalities. For example I had most of the boys pose with their arms crossed or to have their chest
out as it connotes strength and aggressiveness, whereas with the girls I had them either pose laid back or had their
legs stretched out and arms far apart to expose their sexuality and increase their appeal.
Models