The document discusses the marketing of a gangster film set in London with a diverse cast. It explains that the poster, magazine, and trailer for the film incorporate consistent iconography, actors, and settings to clearly link them. The film's unique selling points are its London location, which subverts gangster film conventions, and its diverse cast, which is rare for mainstream marketing. For marketing, the poster is in portrait format for various display locations to fully immerse viewers in the narrative. The trailer would hypothetically premiere on YouTube, which is where audiences increasingly find new trailers.

1. How effective is the combination of
your main products and ancillary
texts?

2. How do the poster, magazine and
trailer link?
 Iconography- we incorporated the
genre conventions such as guns
and suits to all three of our
products to ensure the audience
can tell they’re all from the same
film.
 Actors- one of the three main actors
are always presented in all products
( they are iconic) so the audience
are able to recognise them and
know what film they are associated
with.
 Setting- our products are set in
London and that is evident in the
trailer particularly, however it isn’t
shown in my poster or magazine.

3. What is your films USP?
 Location- although gangster films
follow the convention of being set
in urban cities, as many follow the
American gangster style, very few
are filmed in England, specifically
London. The fact that we used
London as a location subverted
the normal conventions of
gangster films. We decided to use
this as one of our unique selling
points.
 Diverse cast- its very rare for a
film with a diverse cast to be
marketed in the mainstream as its
typically suited to niche films.

4. What marketing package would you
use?
 When thinking about marketing, I
specifically chose to present my poster in
a portrait format as it would be able to be
displayed in various settings (e.g. bus
stop, newspaper and tube station
posters) as opposed to landscape posters
that can only really be displayed on the
side of a bus or a billboard poster. I
decided to adopt this approach so I could
create a full poster as opposed to a teaser
poster, in order for consumers (the
public) understand the concept of my
poster and be fully immersed in the
narrative created to entice them.
 Hypothetically if we were to actually
premiere our trailer, we would be done on
YouTube as the internet and social
networking sites are vast becoming know
for being a place where consumers (the
audience) can find and watch new trailers