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Evaluation question 2

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Evaluation question 2

  1. 1. Evaluation Question 2 How effective is the combination of your main product and ancillary texts?
  2. 2. Same production logo that is shown in Short Film our poster and review to make our product look professional. Black and white film to indicate the 1940s time era. Play on words on our chose genre. Typewriter font stereotypical of the detective and crime genre. Main character Marilyn always in centre of the frame and this is also http://www.youtube.com/watch?v=px9zU5pIcd8 shown in the poster .
  3. 3. Poster Same fonts are used throughout the three tasks to create an individual image for the film. Cast and Director information is presented in all three products to inform the audience of the actors and the creators of the film. Use of strong, harsh colours such as black and reds, to connote negativity. Running colour theme in all three products.
  4. 4. Our made up film magazine to make our product more realistic Review Rating out of 5 stars is given as shown in the film poster to attract audiences to watch our film. Same red and black Same picture from poster colour used so not to give to theme. much away from the overall film. Production companies web link for people to keep up to date with the latest news and information.
  5. 5. Advertising Ideas Billboard ads Magazine Ad Bus Shelter
  6. 6. Advertising Ideas The idea behind my advertising my film is displaying our films poster in built up sociable areas, such as shopping centre billboards and bus stop shelters, where the general public will be instantly drawn to the poster because it uses a white striking back drop with only one character shown. This will intrigue people as there is little information that they can retrieve from the poster apart from the necessary facts e.g. Actors, Director, Certificate, Production Company. Using the one image allows people to make the own judgements on what the film, however we added simplistic clues such as the red coloured font and the fact that she is looking down in the pictures, suggests guilt and upset. We also thought of putting our poster in niche market film magazines; such as Little White Lies and Film Maker Magazine as they are ideal target audience. Our review we have created to be shown in our own made up film magazine ‘Slice of Cinema’ which is a indie film magazine for niche market audiences.
  7. 7. USP (Unique Selling Point) The USP for our film is that it follows the film noir genre. I feel that throughout our three products we have presented this well, through costume, sound, camera work, editing and font styles. Keeping things the same or similar in all three products has enabled my finished product to look more like a professional media package.
  8. 8. Wider Audience We have a created our product for smaller audiences 15-25 however we feel that our products will be able to appeal to wider audiences through our chosen marketing techniques. The film and review itself may not instantly intrigue them, but seeing the poster in built up public places, like shopping centres will instantly grab their attention as it is striking and eye catching. The films poster will also be displayed outside cinema screens as this is where larger audiences who enjoy a variety of films will be found. Social networking site will also have an impact in advertising our film, which will help attract audiences massively as the majority of our target audience spend time on sites such as facebook and twitter so this would be the perfect opportunity to s how off our upcoming film.

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