2. Film & Trailer
Our unique selling point is that we have a strong female lead
character. The tagline ‘The infection is coming’. This tagline
immediately intrigues the audience of the storyline of our film.
Key features of our film that will appeal to audience members are;
a strong female protagonist and a post-apocalyptic world. In our
trailer we use slow motion, and fitting music that would appeal to
our target audience and draw them into our film.
3. Target Audience
Our target audience are 15-30 year olds who are interested in films that
make them think. We have not specified a certain gender, however, I
think that girls between 15-20 would prefer the film, but boys between
21-30 would prefer it. These audience members would be very active on
social medias and also on film review websites and film festivals. We
gave our film a 15 certification as we felt that there would be a certain
level of violence but we also wanted to keep it to a wide audience, as
sometimes 18s are too niche. We will attract a wide audience by being
active on social media and participating in film festivals. After
showcasing our film in film festivals, we would release our film to a
selection of cinemas that we feel would be appropriate. We would
release during the summer of 2015. releasing our film during he summer
means that we will have a lot of people more available to watch our film
as it’s the holidays.
4. Film Poster
Our film poster helps promote our film by teasing the audience with a hint of
what our storyline is. Along with the trailer, the audience is able to have a good
idea of what our film is about and the type of audience we are trying to attract.
The main image attracts the audience because it only partly reveals what our
protagonist looks like. Through my research of film posters, I have found that not
revealing too much intrigues the audience to look more into the film, and watch
our trailer. The use of our slogan helps show some of the narrative but it also
raises questions about the storyline in which to intrigue the audience. The genre
is also established through our tagline. The word infection indicates that is either
an apocalyptic or post-apocalyptic film. It is a very dark layout that shows the
theme and genre of our film, but also appeals to our TMA. We will place our
posters at bus stops and on billboards on buildings. We feel that these two places
will attract the right audience for us because it is not a place where under 15s
would be. Both of these places will be seen mostly by people who are traveling to
either work or school. So they will most likely be off during the summer, when our
film is to be released.
5. Film Magazine
The purpose of the magazine in our promotion, is that it enables us to
reach a wider audience. It will also be able to show the audience that the
film is recommended because it is being showcased on a popular
magazine. The film cover manages to promote our film by showing it to an
audience that might not have been reached by our other means of
promotion; posters and social media. The image on our magazine clearly
portrays our genre and theme of our film by the dark lighting that was
used. Also the background gives a clear portrayal of the dystopian genre.
By using our protagonist on the front cover we are showing our USP – a
strong woman lead role. The use of bold fonts and bright colours would
make the magazine stand out in front of other magazines in a shop.
6. Film Promotion/Marketing Plan
Our promotional products will effectively work together by
o Summarise by saying how your promotional products will work together
effectively to promote your film.
o Suggest other ways you may promote your film. Link to your Marketing
Plan.
o Consider the different types of web sites that could promote your film
o How do you intend to use social network sites to promote your film?
o Could you have a viral marketing campaign?
o Film festivals, chat shows, Tie-ins/Synergy, Merchandise?
