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PURPOSIVE
COMMUNICATION
BSP 1
LESSON 1: COMMUNICATION
PROCESSES, PRINCIPLES, AND
ETHICS
Examine the illustrations below.
Which best describes your usual
family meal time?
DISCUSS ANSWERS TO THE
FF. QUESTIONS:
• What went wrong in the communication of
the family members?
• What could have worked better in their
communication?
• How can meal time promote effective
communication and family bond?
• How important is meal time for Filipinos?
WHAT ARE THE
COMPONENTS OF
COMMUNICATION
PROCESS?
1. SOURCE- The sender carefully crafts the
message. The sender may be anyone: an
author of a book, a public speaker in
special occasion or even a traffic enforcer.
2. MESSAGE- the reason behind any
interaction. It is the meaning shared
between the sender and the receiver.
Messages take many forms, they could
mean poems, songs, essays, news articles,
road signs and symbols.
3. CHANNEL- the means by which a
messaged is conveyed. It is the responsibility
of both the sender and the receiver to choose
the best channel for the interaction.
4. RECEIVER- the person who receives the
transmitted message.
-expected to listen or read carefully, to
be aware of different kinds of sender to jot
down information when needed, to provide
response and to ask questions for
clarification.
5. FEEDBACK- essential to confirm
recipient understanding.
6. ENVIRONMENT- the place, the feeling,
the mood, the mindset, and the condition of
both sender and receiver.
- may involve physical set-up of a
location where communication takes place.
7. CONTEXT-involves the expectations of
the sender and the receiver and the common
or shared understanding through the
environmental signals.
8. INTERFERENCE- also known as barrier
or block that prevents effective
communication to take place.
KINDS OF INTERFERENCE
a. Psychological barriers
b. Physical barriers
c. Linguistic and cultural barriers
d. Mechanical barriers
NINE PRINCIPLES OF
EFFECTIVE COMMUNICATION
1. CLARITY makes speeches understandable.
2. CONCRETENESS reduces
misunderstandings.
3. COURTESY builds goodwill.
4. CORRECTNESS
5. CONSIDERATION
6. CREATIVITY in communication
means having the ability to craft
interesting messages.
7. CONCISENESS- simplicity and
directness help you to be concise.
8. CULTURAL SENSITIVITY
9. CAPTIVATING
PRINCIPLES OF EFFECTIVE
ORAL COMMUNICATION
1. Be clear with your purpose. You should know
by heart your objective in communicating.
2. Be complete with the message you deliver.
Make sure that your claims are supported by
facts and essential information.
3. Be concise. You do not need to be verbose or
wordy with your statements. Brevity in speech
is a must.
4. Be natural with your delivery. Punctuate
important words with the appropriate gestures
and movements. Exude a certain degree of
confidence even if you do feel confident
enough.
5. Be specific and timely with your feedback.
Inputs are most helpful when provided on time.
ETHICAL CONSIDERATIONS
IN COMMUNICATION
• Communication ethics emphasizes that
morals influence the behavior of an
individual, group, or organization thereby
affecting their communication.
• Ethics- a branch of philosophy that focuses
on issues of right and wrong in human
affairs.
ETHICAL COMMUNICATORS:
1. Respect Audience.
2. Consider the result of communication.
3. Value truth.
4. Use information correctly.
5. Do not falsify information.
CONCRETIZING
1. Through a slogan, state how the
knowledge of the communication process
aids people in communicating effectively.
COMMUNICATION
AND
GLOBALIZATION
What is the image saying
about the world today?
Globalization
• The communication and assimilation
among individuals, ethnicities, races,
institutions, governments of various
nations supported by technology and
compelled by international trade.
• Due to globalization, the more you become exposed to
diversity---the valuing of the uniqueness or differences in
gender preference, color, age, religious affiliation,
ethnicity, education, social and economic status and
political beliefs.
CULTURAL BARRIERS TO
EFFECTIVE
COMMUNICATION IN A
GLOBAL ENVIRONMENT
1.Cultural Relativism
2.Lack of knowledge of others’
culture
3.Discrimination and harassment
4.Language differences
STRATEGIES TO
BECOME AN EFFECTIVE
GLOBAL
COMMUNICATOR
1. Review communication principles.
2. Analyze the message receiver.
3. Be open to an accepting of other
cultures.
4. Learn about cultures and apply what
is learned.
5. Consider language needs.
• Watch the video “Wiring a Web for Global
Good” (https://youtu.be/y7rrJAC84FA).
Study the speech. In a form of a reaction
paper, answer the following questions:
a. What global issues have emerged because
of miscommunication?
b. How can effective communication and
language use contribute to the creation of
a truly global society?

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PURPOSIVE COMMUNICATION, Pharmacist course.pptx

  • 2. LESSON 1: COMMUNICATION PROCESSES, PRINCIPLES, AND ETHICS
  • 3. Examine the illustrations below. Which best describes your usual family meal time?
  • 4.
  • 5.
  • 6.
  • 7. DISCUSS ANSWERS TO THE FF. QUESTIONS: • What went wrong in the communication of the family members? • What could have worked better in their communication? • How can meal time promote effective communication and family bond? • How important is meal time for Filipinos?
  • 8. WHAT ARE THE COMPONENTS OF COMMUNICATION PROCESS?
  • 9. 1. SOURCE- The sender carefully crafts the message. The sender may be anyone: an author of a book, a public speaker in special occasion or even a traffic enforcer. 2. MESSAGE- the reason behind any interaction. It is the meaning shared between the sender and the receiver. Messages take many forms, they could mean poems, songs, essays, news articles, road signs and symbols.
  • 10. 3. CHANNEL- the means by which a messaged is conveyed. It is the responsibility of both the sender and the receiver to choose the best channel for the interaction. 4. RECEIVER- the person who receives the transmitted message. -expected to listen or read carefully, to be aware of different kinds of sender to jot down information when needed, to provide response and to ask questions for clarification.
  • 11. 5. FEEDBACK- essential to confirm recipient understanding. 6. ENVIRONMENT- the place, the feeling, the mood, the mindset, and the condition of both sender and receiver. - may involve physical set-up of a location where communication takes place. 7. CONTEXT-involves the expectations of the sender and the receiver and the common or shared understanding through the environmental signals.
  • 12. 8. INTERFERENCE- also known as barrier or block that prevents effective communication to take place. KINDS OF INTERFERENCE a. Psychological barriers b. Physical barriers c. Linguistic and cultural barriers d. Mechanical barriers
  • 13. NINE PRINCIPLES OF EFFECTIVE COMMUNICATION 1. CLARITY makes speeches understandable. 2. CONCRETENESS reduces misunderstandings. 3. COURTESY builds goodwill. 4. CORRECTNESS 5. CONSIDERATION
  • 14. 6. CREATIVITY in communication means having the ability to craft interesting messages. 7. CONCISENESS- simplicity and directness help you to be concise. 8. CULTURAL SENSITIVITY 9. CAPTIVATING
  • 15. PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION 1. Be clear with your purpose. You should know by heart your objective in communicating. 2. Be complete with the message you deliver. Make sure that your claims are supported by facts and essential information. 3. Be concise. You do not need to be verbose or wordy with your statements. Brevity in speech is a must.
  • 16. 4. Be natural with your delivery. Punctuate important words with the appropriate gestures and movements. Exude a certain degree of confidence even if you do feel confident enough. 5. Be specific and timely with your feedback. Inputs are most helpful when provided on time.
  • 18. • Communication ethics emphasizes that morals influence the behavior of an individual, group, or organization thereby affecting their communication. • Ethics- a branch of philosophy that focuses on issues of right and wrong in human affairs.
  • 19. ETHICAL COMMUNICATORS: 1. Respect Audience. 2. Consider the result of communication. 3. Value truth. 4. Use information correctly. 5. Do not falsify information.
  • 20. CONCRETIZING 1. Through a slogan, state how the knowledge of the communication process aids people in communicating effectively.
  • 22. What is the image saying about the world today?
  • 23. Globalization • The communication and assimilation among individuals, ethnicities, races, institutions, governments of various nations supported by technology and compelled by international trade.
  • 24. • Due to globalization, the more you become exposed to diversity---the valuing of the uniqueness or differences in gender preference, color, age, religious affiliation, ethnicity, education, social and economic status and political beliefs.
  • 26. 1.Cultural Relativism 2.Lack of knowledge of others’ culture 3.Discrimination and harassment 4.Language differences
  • 27. STRATEGIES TO BECOME AN EFFECTIVE GLOBAL COMMUNICATOR
  • 28. 1. Review communication principles. 2. Analyze the message receiver. 3. Be open to an accepting of other cultures. 4. Learn about cultures and apply what is learned. 5. Consider language needs.
  • 29. • Watch the video “Wiring a Web for Global Good” (https://youtu.be/y7rrJAC84FA). Study the speech. In a form of a reaction paper, answer the following questions: a. What global issues have emerged because of miscommunication? b. How can effective communication and language use contribute to the creation of a truly global society?